Keyword Inspector vs. WordTree

As much as I encourage you to read this entire blog post, I understand that your time is important, so for those that don’t want to read the details, here’s a table demonstrating what we found comparing keyword inspector to WordTree’s Amazon keyword tool.

We purchased 2 reverse ASIN reports from Keyword Inspector so we could compare them to our WordTree reverse ASIN reports.  We used a garlic press and some marshmallow roasting sticks as our demo products of choice.  Here are the results we found.

Garlic Press
WordTree Keyword Inspector
Initial 403 Initial 281
Keywords Removed Keywords Removed
Duplicates Duplicates 37
Questionable 66 Questionable 45
Stems Stems 74
Spelling Spelling 5
Remaining 337 Remaining 120
% relevant 83.62% % relevant 42.70%
Jungle Stix
WordTree Keyword Inspector
Initial 626 Initial 2811
Keywords Removed Keywords Removed
Duplicates Duplicates 635
Questionable 94 Questionable 1276
Stems Stems 295
Spelling Spelling 62
Remaining 532 Remaining 543
% relevant 84.98% % relevant 19.32%

In this table, you can see that WordTree had an average total keyword phrase accuracy of 84%, while Keyword Inspector had an average total keyword phrase accuracy of 21%. Also, WordTree found an additional 232 keywords over Keyword Inspector, making WordTree the obvious winner.


The Details

It’s a question we at WordTree get a lot – What separates you from Keyword Inspector or other reverse ASIN tools?

We can sit here and tell you “we just are,” or, “because WordTree was written by search engine experts,” but really, does that mean anything to you – the Amazon seller?

So, today, we’ve decided to put our money where our mouth is.  We will be directly comparing results from WordTree vs. results from Keyword Inspector.

For our comparison of the tools, we will be picking two ASINs that most Amazon private labelers/sellers are familiar with.  The Jungle Stix product that was launched by our friends over at Jungle Scout, and a Garlic Press, which has been popularized as the go-to example product by Scott Voelker in his podcasts over at The Amazing Seller.  So, without further ado, lets jump in!

Jungle Stix - Our First Example Product for Testing Keyword Inspector
Bamboo Marshmallow S’mores Roasting Sticks by Jungle Stix (ASIN: B017VXKVXE)

 

Garlic Press - Our Second Example Product for Testing Keyword Inspector
ORBLUE Propresser Stainless Steel Kitchen Garlic Press (ASIN: B00HHLNRVE)

Getting Our Data

We started by getting our reports over at Keyword Inspector.  We purchased the USA extensive ASIN report for B00HHLNRVE and B017VXKVXE.

We got our data over at WordTree as well.  We purchased the Jungle Stix keyword report by using ASIN B017VXKVXE with competitors B01M725DNP, B01MR827H3, and B0188V4N0A.  We then bought the garlic press keyword report by using ASIN B00HHLNRVE with competitors B01M1LLHFK, B00I937QEI, and B00HEZ888K.

The Results Are In!

Keyword Inspector

For the Jungle Stix report from Keyword Inspector, we got back 2,811 keyword phrases!  That sure is a lot of keywords.  However, that doesn’t tell the whole story, we could still be getting a bunch irrelevant keywords that can actually harm the listing if used in it. Amazon’s A9 search algorithm punishes listing for being irrelevant to customers search results.

For the garlic press, Keyword Inspector found us 281 keyword phrases!    Hopefully, this provides us a decent list to get our PPC and Amazon listings optimized for the searches that Amazon customers are typing.

WordTree

For the Jungle Stix keyword report from WordTree, we got back 625 keyword phrases.  Ouch, not as many as Keyword Inspector!  However, sometimes, accuracy is more important than volume.

For the garlic press, WordTree found 403 keyword phrases.  Alright!  Again, hopefully, this provides us with enough information to build a reliable listing and a robust PPC campaign.

Keyword Inspector Duplicates

Wow, Keyword Inspector gave us a list of 2,811 and 281 keyword phrases, that’s a lot to filter through manually! Thankfully, you don’t have to do that, because we did it for you.

Keyword Inspectors report for Jungle Stix had 635 duplicate phrases!  Yikes…  We went ahead and manually filtered out the 23% duplicated phrases to make things go a little quicker.

For the garlic press, Keyword Inspector returned back 37 duplicate phrases!  So, we also went ahead and manually filtered out the 13% duplicated phrases, so we aren’t wasting our time analyzing the same expressions.

WordTree Duplicates

WordTree has given us fewer results, with only 625 keyword phrases for Jungle Stix and 403 phrases for the garlic press, so thankfully, our analysis will go a little bit faster.

However, WordTree has returned 0 duplicates for both Jungle Stix and the garlic press – so everything is already unique and filtered!  Sweet!

Questionable Keywords

For the next comparison, we are going to take a look at the “questionable phrases”.  What exactly does that mean?  Well, for this test, we are defining a “questionable” phrase as a keyword phrase that most likely doesn’t have the potential to earn a sale from a customer typing it in the search bar.  Keywords that don’t fit this quota are deemed as “questionable phrases”

Keyword Inspector – Questionable Keywords

After filtering the duplicates, we are left with 2,176 unique keyword phrases for Jungle Stix and 244 unique phrases for the garlic press.

After reading through every single result on the Jungle Stix report by Keyword Inspector, we found that 1,276 keywords phrases were questionable.

What do we mean by that?

We’ll let the results speak for themselves… Below are some questionable phrases returned from Keyword Inspector…

stocking holders for fireplace 5
prime returns and refunds policy
novelty adult coupons
coupons on candy
telescope cleaning brush

This list goes on for over 1,276 keywords.  That was much of manual filtering, and it took us an extremely long (and tedious) time to remove them all from our list.  I really hope I don’t have to do that ever again…

What about the garlic press?  Well, after reading through every result in the garlic press report by Keyword Inspector, we found that 45 (18%) of the keyword phrases were questionable.  

Again, let me show you some examples…

when it wont save you
garject
minimal effort it also
t handles torque
press steel box

So, overall, 55% of Keyword Inspectors phrases were questionable, and in our opinion, wouldn’t result in sales from customers typing them.  It makes you wonder – how are they finding their keywords?  Where did all of those garbage keywords come from – and why does their system think they are relevant?

Beats me… but let’s take a look at the results from WordTree now.

WordTree – Questionable Phrases

For Jungle Stix, we have 625 possible keyword phrases in our keyword research report.  However, just how many of those are questionable?

After reading through every single result in the Jungle Stix report by WordTree, we found that 15% of the keywords were questionable.

Here are some examples of words we found that probably aren’t bringing sales…

campfire fun
heavy duty fire pit
huge marshmallows
the perfect campfire grill
jungle fire

For the garlic press, we have 402 possible keyword phrases returned by WordTree.  So, how many of those are questionable?

After reading through every single result in the garlic press report by WordTree, we found that 16% of the keywords were questionable.

Again, some examples that probably aren’t bringing sales and could be safely ignored for PPC/listing optimization…

cleaner for garlic press
best peeler
steel hand press
point press
cooking press tool

So, in the end, about 16% of the results from WordTree were questionable and could (most likely) be safely ignored.  It’s better, but still not perfect, but let’s take a deep even further into the results provided by Keyword Inspector vs. WordTree

Keyword Stemming

Keyword stemming is taking the “base” of keywords and filtering out the ones that don’t matter because they are interpreted the same by Amazon’s search engine.  For example, in a search engine, like Amazon’s product search, whether the customer types:

garlic press
garlic presses
garlics press
garlics presses

They are treated the same when it comes to optimizing your product listing or building a PPC campaign.  In this example, all you need is “garlic” and “press,” and you’ll index for all of these search queries.  Why?  Because they both stem to the following in the backend:

garlic press -> garlic press
garlic presses -> garlic press
garlics press -> garlic press
garlics presses -> garlic press

Make sense? If not, here’s another example:

Fishing Rods -> Fish Rod
Fish Rods -> Fish Rod
Fishes Rod -> Fish Rod
Fished Rod -> Fish Rod

When you put these into your listing or PPC, you only need to include one version, and Amazon will index you and/or advertise for all of them.  So, essentially, any time these phrases occur as a keyword phrase in your campaign or your listing, Amazon treats them the same, and you are wasting possible words to index on your listing if you include each and every variation.

That’s an introductory overview of keyword stemming; we could write an entire blog post about it, to be honest.  Continuing, let’s take a look at the two keyword tools in this regard, and see what’s happening between them.

Keyword Inspector – Keyword Stemming

After we are left with the unique keywords from Keyword Inspector, how many of those phrases are duplicated by not performing keyword stemming on our phrases?

After taking out duplicate phrases, we are left with 900 unique phrases for Jungle Stix, and 199 for the garlic press.  Let’s see what happens to those lists when we remove duplicated keyword stems.

Jungle Stix – 900 -> 605 remain after keyword stemming (33% Loss)

Garlic Press – 199 -> 125 remain after keyword stemming (37% Loss)

So after we’ve de-duped, we are still only able to use an average of 65% of the remaining keyword phrases from Keyword Inspector.

WordTree – Keyword Stemming

WordTree already takes care of word stemming for you, so we are still left with the same number of results.  Both reports have already been normalized and stemmed, so we still have 532 right phrases for Jungle Stix and 337 useful phrases for the garlic press!

Amazon’s Spelling Corrections

An often overlooked part of keyword research for Amazon spelling auto-correction system.  What does this mean?  Well, say you misspell the word “marshmallow” as “marshmellow,” Amazon will auto-correct your search, making the search for “marshmallow” instead.  Take a look for yourself:

keyword inspector ignoring spelling errors

What does that mean for PPC and keyword optimization?  Well, in short, including the word marshmellow or phrases with it is useless. Since Amazon is auto-correcting these mistakes, there is no reason to correct them ourselves.

Lets again analyze each tool to see if these are being taken care of.

Keyword Inspector – Spelling Corrections

For Jungle Stix and the garlic press, we are left with 605 and 125 phrases respectively.  How many of those are automatically changed to something else by Amazon’s search engine due to spelling errors?

Jungle Stix -> 605 -> 62 Auto-Corrected -> 543 remain (10% Misspelled)

Garlic Press -> 125 -> 5 Auto-Corrected -> 120 remain (4% Misspelled)

WordTree – Spelling Corrections

WordTree already takes care of spelling corrections from Amazon’s A9 search engine, so there is nothing to do at this step.  All of the remaining 532 / 337 phrases are still good to go!

Conclusion

Using Keyword Inspector, we started with 2811 phrases for Jungle Stix and 281 phrases for the garlic press.  By the time we removed duplicates, questionable phrases, stems, and spelling corrections, we were only left with 543 and 120 phrases respectively.

This gives us a loss of 79% of our original phrases returned by keyword inspector, leaving us with only 21% that are usable for PPC and listing optimization.  Is your time worth sitting there and doing everything I just did to get a clean list of keywords?

Using WordTree, we started with 625 phrases for Jungle Stix and 403 phrases for the garlic press. By the time we removed questionable phrases (as that’s the only thing not automatically and fully removed from the report), we were left with 532 phrases for Jungle Stix and 337 phrases for the garlic press.

This gives us a loss of 16% of our original phrases returned by WordTree, leaving us with 84% of our keyword phrases ready to use in PPC and our listing.

WordTree was written by people who understand search engines.  We strive to offer the most accurate and capable keyword research software on the market… sign-up today to start optimizing your listings and find the best keyword phrases for PPC campaigns.

  KEYWORD INSPECTOR WORDTREE
KEYWORD RESEARCH
ONE TIME PAYMENT
REMOVES DUPLICATES
REMOVES STEMS
AUTO-CORRECTIONS (SPELLING)
AMAZON.COM DATA ONLY

You can download the reports used for comparison here.

Questions?  Comments?  Write us a message below.

www.wordtree.io

Disclaimer:  WordTree is in no way affiliated with Keyword Inspector.  Any results in this post should be interpreted as the independent opinions of WordTree LLC.

How to Do an Amazon Giveaway

Launching a new product on Amazon is always thrilling, but just being listed on the world’s greatest online shopping site doesn’t mean automatic sales. In fact, thousands of products languish in Amazon limbo with few views and fewer sales. The following post will teach you how to do an Amazon giveaway without having to pay a company to do it for you.

Want potential customers to instantly like you? Give them your product for free! Not willing to go that far? How about an offer they can’t refuse? When people see 75% off or more, they tend to think they’re losing out if they don’t take advantage of it.

Freebies, deep discount coupons, and contests are great ways to:

  • Make more sales
  • Create a buzz for your product
  • Gain new fans
  • Increase loyalty
  • Get reviews
  • Introduce customers to a line of products

Many Amazon sellers don’t know how to do an Amazon giveaway in the right way, to rank for selected keywords. Being the first widget on the page when an eager buyer typed “stainless steel widget” in the search bar could make you a major player in the widget business overnight, but you need to use the correct method if you want to move up in search results for a specific keyword like “stainless steel widget”.

How Can Giving Away My Product Boost Keyword Rankings?

Most sellers cringe at the thought of giving away their products. After all, they’re in business to make money, not lose money by giving away the store. The idea of giving away samples of your product is nothing new. After all, how can someone know they want to use a new product if they’ve never tried it?

Effective copywriting and enticing images are essential to getting the sale, but customers need to see your listing first. Giving away samples of your product is one way to earn new customers. If they like the product (and your company), they will hopefully buy from you again. Using the law of reciprocity is one of the most affordable ways to market a brand.

When you sell on Amazon though, there’s another benefit to giving away your products. Amazon’s search ranking factors include the number of impressions, clicks, and sales your product gets. Create an exciting discount offer or giveaway, promote it on social media or through email, and you could get a tsunami of traffic to your product listing. People who sign up for your giveaway will think you’re awesome and Amazon will, too. Seeing this flurry of activity, the Amazon algorithm will rank your product higher than those products that generate less interest. Let the cha-chings commence!

How to Create a Giveaway Promotion

There are several methods on how to do an Amazon giveaway for your product listing. You could manage the giveaway yourself by putting a sign-up sheet on your website or running an ad on Facebook. You could also use a giveaway service such as Rafflecopter or Heyo. Services like these offer a wide array of fun contests, social media integrations, analytics, and reports to help make your campaign a winner.

Try Amazon’s Giveaway Program

Amazon’s Giveaway program for FBA sellers is designed for ease-of-use and flexibility. An Amazon giveaway won’t increase your keyword rankings. Please skip ahead if you are interested in ranking up a keyword. The program offers four giveaway models:

  • Random winner(s) based on the odds you set (e.g., one winner out of every 100 entries)
  • Interval winners (e.g.,  every 10th winner wins)
  • The first of a specified number of entries win (e.g., first 25 people to enter win)
  • Winner(s) are selected randomly after the giveaway entry period ends

You can also require entrants to perform a specific task like watching a video or taking a poll. This type of engagement helps build brand awareness and anchors your product in the minds of your entrants.

Having entrants view a video allows you to introduce them to your entire product line or show them how to use your product. Psst…sending entrants to your YouTube video can help you get more views and increase your rankings there, too. Bonus!

Polls are a great way to do market research and learn how to better market to your demographic. Since most people love to give their opinions, they’ll be happy you care to know what they think and will likely feel more connected to your brand.

How to Do an Amazon Giveaway Using WordTree’s Sales Velocity number

Optimizing your listing with WordTree is a great way to help your product have a better chance of being seen by potential buyers. Our suite of Amazon keyword optimization tools gives you insights into what keywords you should use to create your Amazon listing for the best ranking results. In addition, there’s a little special sauce built into our keyword report that, when used as part of your giveaway strategy, can turbocharge your keyword rankings.

The WordTree Keyword Report provides the Sales Velocity number for each of your most profitable keywords. This number shows the estimated daily sales made by the number one listing driven by that keyword.

In the example below, the keyword “coconut oil” has a daily sales velocity of 181. That means the seller of the product that ranks number one for the keyword coconut oil is selling around 181 products per day, just from this keyword. Would you like to sell 181 products per day off one keyword? What would that mean for your business? Take over that top spot and those sales could be yours.

Here’s how to use this knowledge to knock your competitor out of that sweet spot and claim it as your own:

  1. Give away a little more than the number of items that your top competitor is selling each day on the search term (Sales Velocity number)
  2. Do this every day for eight days in a row

Soon, your listing will be the first one seen for that corresponding keyword if done correctly. Your competitor will be left wondering how they lost that coveted #1 ranking, but you’ll be too busy filling orders to feel bad for them.

Creating a Two-Step URL

To get your product to rank up for a specific keyword, you’re going to need to use a two-step URLs. This is the only current method capable of getting a keyword to rank up during a giveaway.

Use this URL generator to create the URL you want your customers to click on.

After creating your two step URL, be sure to check to see that it is going to your product. Your product must be indexed for the keyword you are attempting to target.

How to Do an Amazon Giveaway Using Facebook

Step 1: Creating the Amazon Promotion

This method will work better for some products over others. Some items won’t get much attention, and some items won’t have a well-targeted audience. Ad quality will also make a difference.

These first two steps will give you the discount codes that could be used for other advertisements than Facebook alone.

1.) In Seller Central, click Advertising and then Promotions in the drop down.

2.) Click on the Percentage off promotion

3.) Set Conditions as:

  • Buyer purchases. At least this quantity of items: 1
  • Purchased items: Select the listing
  • Buyer gets. Percentage off: Decide how much of a discount you want to give

4.) Select when you want the promotion to start and end. Note: Start time must be at least 4 hours later.

5.) Select Additional Options:

  • Claim Code: Single-use
  • Check One redemption per customer
  • Claim Code: Leave blank
  • Claim Code Combinability: Select Exclusive
  • Detailed page display text: Double check that it is not checked. (You risk your entire inventory if checked)

Step 2: Creating the Coupon Codes For the Giveaway

1.) In Seller Central, click on Advertising and then Promotions in the drop down.

2.) Click on Manage Your Promotions.

3.) Choose Pending in the drop down (Active if the promotion is live).

4.) Click on Manage Claim Codes.

5.) Provide a Group Name and choose the number of coupon codes you want to give out. (Keep in mind that typically, not all codes will be used)

6.) Click on Create.

7.) Download the codes. (You might have to refresh the page a couple of times before the download is available)

Step 3: Create your Facebook Ad and Offer

1.) Click on the down arrow in the upper right of your Facebook page and then click Create Ads in the drop down. If you have a business page, click on + Create from your Ads Manager page.

2.) Click on Traffic and then click on the Continue button.

3.) For Traffic, choose Website.

4.) Turn on Offer and click on Create Offer. Here is where you will enter the criteria for your offer. You’ll also be able to put in your two-step URL and the unique codes you created earlier.

If it’s greyed out, at the bottom of the page, you’ll see “Show Advanced Options”. Open that up and choose “Impressions” in the drop-down next to “Optimization for Ad Delivery”. This will make it so that you can now turn on “Offer” up above.

5.) Choose your audience setting based on your product.

6.) Set your budget, and Optimization for Ad Delivery. You’ll probably have to play around with the budget and, I suggest choosing Impressions for ad delivery.

7.) Now you’ll create your ad. There are various guides that you can find on Google. Images should be 1200px by 628px.

To rank up a keyword. You’ll want to use our Sales Velocity number and try and make that number of sales or giveaways per day with the two-step URL targeting the keyword you are looking to rank up on. You’ll want to run an ad every day for 8 days straight.

You’ll also want to start the ad in the mornings so that Facebook spreads your ad throughout the day.

Additional Thoughts on How to Do an Amazon Giveaway

Keyword optimizing with WordTree is always recommended before doing a giveaway. You’ll be able to pick up additional sales from having your listing show up in more search results, and when you start ranking up a keyword, the additional sales will begin pulling up ranks for the rest of your keywords. Along with a good PPC campaign during and after. Not only will they aid in the giveaway, but they will also help your listing stick up at its new rank.

A keyword tracker during this time is helpful. For more information on using one, check out our blog post here: Getting The Most Out Of An Amazon Keyword Tracker

Now that you have seen how to do an Amazon giveaway, I’m sure you can see the many benefits to running a product giveaway, it’s easy to see why many companies use this strategy to launch new products or revive struggling sales.

Please comment below if you have any questions or would like to share how you do an Amazon giveaway.

The above should be read as general guidance only. In no way can WordTree be held responsible for losses incurred.

5 Things Sellers Need To Do To Grow their Private Label Brands

Starting a private label business on Amazon is a smart move.  It gives you the chance to purchase a product from a manufacturer, brand it, sell it, and make a profit.  But deciding what to sell, designing the label, packaging the product, and listing it on Amazon is only the beginning. To make a real profit, you need to create awareness of your product and grow your private label brand using tools such as Feedbackwhiz coupled with an Amazon keyword tool such as WordTree.

Amazon is a highly competitive marketplace and in order to succeed, you have to be proactive. Here are 5 things you need to do as a seller to make the most of your private label business:

1) Email automation

Sending automated emails is, hands down, one of the most effective ways to get organic product reviews.  Contacting customers after a purchase can have a positive impact on both the number of reviews you receive and the type.

Amazon forbids you from contacting buyers outside of Amazon but email automation services offered by companies like FeedbackWhiz will integrate with your seller account and allow you to send high converting and targeted emails related to specific metrics that you select.

These emails can work to your advantage in a few different ways.  Most people receive their product, are satisfied with it, and for them, that is the end of the transaction.  It may never occur to them to leave a positive review. By sending an email, you can give them a gentle reminder to visit your Amazon store and let others know they are happy with the purchase.

These emails also serve as a check-in.  You are reaching out to make sure everything is okay and has arrived as expected.  When you do this, you do not only offer the above mentioned reminder, you are showing that you actually care.  No one wants to be just another customer contributing to your bottom line. People want to matter. With the proper wording, your email can show the customer that their business has mattered to you.  Again, this can go a long way to creating a positive customer experience that can lead to a positive product reviews. It seems obvious but not everyone does it. A thank you and a gentle reminder may be all it takes to see a rise in your review numbers.  The more positive reviews you receive, the higher your Best Seller Rank will be and the more chances you have that your listings will show up in a product search.

2) Build a Website

Creating your own website gives you the opportunity to market and build your brand outside of Amazon.  Well done Amazon listings tells potential buyers a great deal about your product but depending on the nature of the product, they may not tell the whole picture.  When you have your own site, you are not bound by Amazon’s rules and can tell your story the way you want. You can inject your character and show people who you really are as a brand.  You can also create content that allows people to get a better idea about your product and its potential uses. Write blogs and share video that adds dimension and depth to your brand story.  Another option is offering people free, downloadable content. By offering a free ebook, for example, you can gain useful data like an email address, while warming people to your brand and product before sending them to your Amazon listing for purchase.

3) Use Facebook Ads

Social media is a very powerful way to market to a current and potential customers.  Facebook allows you to create custom advertising campaigns that can be used to send people to your Amazon listing.  The custom data reports generated through FeedbackWhiz will allow you to create powerful and effective Facebook campaigns.  You can utilize this information to create either custom or a look-a-like audience, increasing traffic flow to your listing which can improve both your sales and your Best Seller Ranking.  Custom audience help re-target ads to your existing customers while A look-a-like audience is created using the demographic markers of your current customers, to find an audience that “looks like” them.  In other words, a look-a-like audience is one that is likely to be interested in your product already based on their online persona.

4) Monitor Product Reviews

It is incredibly important that you remain engaged with your product reviews. Product reviews give you insight into your customers, your products, and your listings. An Amazon listing should never be a static thing and through monitoring what people are saying, you can make any adjustments that may be necessary for greater success.  For example, if people are commenting that they thought your product would have a specific functionality and it does not, than perhaps your listing is not quite clear enough. Maybe people have found imaginative ways to use your product that you have not considered, it might be worthwhile to add them to your listing.

Negatives reviews happen sometimes, you cannot please everyone but how you respond is important.  Reach out to the customer right away and try to set things right.  This will, hopefully, satisfy this customer and it will show others that you are a brand that stands behind its product and services.  If you do this, you may find that the customer amends their negative feedback to include the details of your efforts. Amazon prides itself on being a marketplace that provides an excellent customer experience.  Anything you can do on your end to support this will always work to your advantage.

5) Network WIth Amazon’s Top-Ranked Reviewers

Amazon keeps a list of their top reviewers.  These individuals have badges in their profile that designate them as top-ranked reviewers which means other customers tend to see reviews from these individuals as carrying more weight.  It is important to note that Amazon’s terms of use prevent you from using incentives to garner reviews but it would not hurt for you to reach out to one of these reviewers to see if they are interested in reviewing your product.  But remember, you are contacting a real person so do your research first. If the reviewer you are looking at reviews books and you are selling something that has absolutely nothing to do with books or reading, this is not the reviewer for you.  Taking the time to look into their interests will indicate that you value and appreciate their time. This simple act of respect may lead to them feeling more inclined to check out your product.

Growing and maintaining a private label requires dedication and attention.  In a space as crowded and competitive as Amazon, a great product will not sell itself.  By following these 5 tips, you should be able to build your audience, increase your visibility and improve your Best Seller Ranking, leading to stronger sales and more profits!

 

feedbackwhizThis is a guest post written by FeedbackWhiz. FeedbackWhiz is an all in one solution that manages, monitors, and automates Orders, Feedback, Product Reviews, and Emails for Amazon merchants.

6 Steps to Outsource Your Amazon Operations

Every business has its pain points. Your pain point may be not having enough time to do all the daily tasks your Amazon operation requires. Perhaps it’s simply that you don’t have the technical skills or expertise to answer a customer’s queries. Maybe it’s just that you can’t keep up with the sheer volume of product that you are buying and selling. It may be a small thing like editing images to suit Amazon’s standards for product pages.

Whatever the pain point, it can be the bottleneck that prevents the growth of your business. The solution is simply to grow your business by outsourcing the tasks that you don’t have the time, skill or desire to do.

1.  Categorize Your Amazon Tasks

Before you hire a professional freelancer, you must know what you need the freelancer for. To do repetitive tasks, or to finish listings, or to take over products is not descriptive enough to hire someone.

Start by making a list of all the Amazon tasks that must be done and that you can easily delegate. These are mostly the simple and repetitive tasks that are essential for the business but never reach the top of your list. Next, create another list of the tasks you don’t have the skill for but that are necessary for the business. Then create a third list of the tasks that you should really be doing. Go over your lists and make changes as needed.

Many business owners start their Amazon operations by doing everything themselves. They know how every aspect of the business works. Sometimes it’s difficult to start hiring and delegating these tasks because you’ve been in control for so long. Although you can do most if not all of these tasks you’ve listed, it is no longer cost-effective. These tasks take up time that you need to grow the business.

You may enjoy searching for new products to sell, for example. Researching new products and manufacturers are time consuming tasks, however. You can use this time more productively. Hire professional freelancers to do the ground work for you. They can provide you with a short list of potential products and suppliers to choose from. Then you can take a few minutes to scan for final approval and go back to growing your business.

2.  Create Task Descriptions

Take the first two lists and write a short description of what you need to be done for each task. For example, photo editing may be one task on the list that you need to hire an expert for. A detailed description should outline what the task is all about – what the actual work involved is. It may also include the level of skill you need, for example: a freelancer with Photoshop experience who can professionally edit and resize product photos for listings. Or an SEO expert that can help write great ad-copy with assistance from an Amazon keyword tool.  Add detail as necessary for your needs, but don’t throw in unnecessary extras that can distract from the main point.

Such task descriptions will help you both when posting a worker request for a freelancer, and when interviewing the candidate.

Time Taken

Now that you know what you want the freelancer to do, you must calculate how long each task will take to complete. Is it a once off task that takes a couple of hours or is it a repetitive task that recurs daily, weekly or monthly?  By having an estimated time frame of the duration of a task gives you an idea of how many available hours you need a freelancer to have, and how much you need to budget for the task.

Skills Required

Who can do the task? Does the freelancer need specific skills, ability or experience for the task? For writing sales pages, you’ll hire a freelance copywriter who has experience in writing direct response copy. For customer service, you’ll look for a freelancer who speaks the appropriate language in an accent understandable to your customers.

Make a note of the essential skills the freelancer must have to complete the task.  Also, note additional skills and abilities that will be a bonus.

3.  Find an Experienced Freelancer

Outsourcing is like a snowball. When you’ve seen the benefits of outsourcing to the right freelancer, you’ll continue to outsource more and more tasks. But where do you find that first experienced freelancer that will get the ball rolling?

There are several freelance outsourcing platforms online. Platforms like Upwork and Freelancer.com have worker directories with freelancer profiles you can search through. When posting a worker request on these platforms, freelancers apply and you can move on to the interview process if you like their introductions. You can easily receive 10-15 applications with one worker request posted on a freelance platform.

Platforms like Fiverr have task posts that you can match to your needs. You can then reach out to the freelancer and talk about what you need done, and close the deal if you agree. There are tons of posts to sort through, some not very detailed, and you can spend a lot of time hashing it out with candidates.

Sometimes searching and finding an experienced freelancer may be time-consuming and frustrating. Interviewing all the different candidates takes up more time than you have or planned to invest. If saving time is one of the reasons you’re outsourcing, then you don’t want to spend it interviewing candidates, most of whom will not be a good fit.

Marketplace platforms like FreeeUp pool pre-vetted freelancers to limit the time it takes to find and interview freelancers. Instead of browsing through hundreds of posts and interviewing something like 15 candidates, you’re introduced to the freelancer that best fits your needs based on a simple worker request that you submit. Then you only spend 10-15 minutes interviewing the freelancer to make the final decision to hire.

Some freelance platforms specialize in specific industries or niches. Hire My Mom is a site for work-at-home moms. ArticleBunny is a site for writers, as are the AWAI job boards. TopTal is for developers and designers. FreeeUp specializes in eCommerce businesses. The Problogger job board focuses on blogging. Then there are job boards for locals or country-specific hires. Take a platform’s specialization into account when you look for candidates, but don’t forget to also consider how they handle clients and process payments before you decide which one to use.

4.  Interview, Hire, And Onboard

The task description you’ve created is a handy tool to use during an interview. You know exactly what you are looking for in a freelancer and can ask your questions accordingly. The freelancer is also clear about what is expected. By asking the right questions and listening to the answers, you will quickly determine if the person is the right candidate.

Ask for samples or a portfolio where applicable so you can see what they can produce for the specific task. Professional freelancers may have appropriate samples ready to provide during the interview.  Ask them about the assignment the sample refers to. Talk about what they enjoyed, what was easy, and what was difficult.

If freelancers don’t have relevant samples, don’t discard the applications. Many freelancers sign non-disclosure agreements (NDAs). Some may have worked on projects that are not really similar but require similar skills. Yet others may have different expertise that could benefit your business in other areas. It’s happened before that a client realizes during the interview that the freelancer could be a great fit for another task.

If your task has specific deadlines, make sure the freelancer can deliver in time. The candidate may be the perfect freelancer, but is not available when you need the task done or doesn’t have enough time to work on your task. Different time zones can be beneficial in customer service, but could be disastrous in other business areas.

The level of onboarding required after hiring a freelancer can be determined during the interview. Some tasks need instructions and onboarding for company-specific goals despite the freelancer’s experience and skills. During onboarding, establish how you want the freelancer to communicate with you and how often. Communication is the key to a good working relationship.

5.  Work with the Freelancer

Communicate with the freelancer and give clear and concise instructions. The more detailed, the better the freelancer can deliver the results you had in mind. Often there is more than one right way to complete a task. If your instructions are unclear, you place the freelancer in a difficult position. They either have no idea how to proceed because they don’t know which method you prefer, or they choose their own preferred method and incur your ire.

Allow the freelancer to ask questions until they are satisfied that they understand your instructions. This is vital when starting a new project or new client-freelancer relationship. Give enough feedback on the initial task until you understand each other. Then follow-up tasks will be easier to complete and will go more smoothly.

Create milestones and check-in for with ongoing assignments to avoid unnecessary misunderstandings and issues. It’s easier to correct an issue when it occurs than after waiting until a task is completed – often in the wrong way. Milestones and regular feedback will help to identify possible issues and unrealistic deadlines as well as give the freelancer an opportunity to ask for additional assistance.

6.  Identify Issues, Fix Them, and Repeat the Process

When issues occur, address them immediately. Remember, the freelancer is as eager as you to complete the assignment successfully. They will appreciate suggestions to improve results and any corrections that will help avoid costly mistakes.

Communication is the best way to resolve problems. Most of the time, it is an innocent misunderstanding that is easy to clear up once identified.

Freelancers are also growing their businesses. Your satisfaction as a client is as important to freelancers as it is to you. If you also have clients of your own, then you understand how important their satisfaction is. Freelancers want to give you quality service to grow their businesses and you want it to grow yours. Open communication channels will help you both accomplish your goals. Your success is the freelancer’s success because they are growing their business by growing yours.

Unfortunately, it does happen that the freelancer turns out not to be a good fit for your business or the project. If you find this out after hiring and onboarding, don’t delay the inevitable. You may have to take a small loss here, but waiting could make that loss even bigger. Talk to the freelancer. If the issue can’t be resolved, then don’t waste your or their time. They may be excellent, but just not what your Amazon operations require.

Conclusion

Outsourcing is one of the greatest tools to grow your Amazon operations. The overhead costs are low. You can hire experienced freelancers for specific assignments, and the contract ends automatically at completion without further obligation. These are just a few of the many reasons why you should hire a freelancer for your Amazon business.

Start with one task that you need to get done but shouldn’t be spending your precious time on. Go through the process of finding the right freelancer and getting that task off your plate. Then pick another task, and another, and soon you’ll be knocking them out of the ballpark and using all your free time to really push your business forward.

 

Connor Gillivan is a serial eCommerce entrepreneur and an expert in online hiring, eCommerce, and bootstrapping businesses. With his first eCommerce business, he sold over $20 million worth of product and managed over 60 freelance workers. He is now the co-founder and Chief Marketing Officer of FreeeUp.com, the hands-on hiring marketplace connecting hundreds of online business owners with reliable, pre-vetted remote workers. He is an avid writer on his own site, ConnorGillivan.com, and his business advice can also be found in top publications such as WebRetailer.com. He currently lives in Denver, Colorado.

Getting The Most Out Of An Amazon Keyword Tracker

As an Amazon seller, you likely know that ranking for the right keywords on Amazon can skyrocket your sales. Using an Amazon keyword tracker can provide the guidance needed to do so.

Even if you already know the value of tracking your Amazon keywords (as well as keeping an eye on your competitors’ rankings) the process can be daunting. It takes a lot of work to manually perform daily or even weekly Amazon keyword searches to see how your products are ranking. Then once you’ve collected those keyword rankings, you’ll need to enter them into a spreadsheet and analyze the trends.

To make your Amazon keyword ranking research as useful as possible, you’ll have to do the same for all of your top competitors, too. Ultimately, all of these tasks, when done correctly, add up to a full-time job if you’ve got multiple products to track. Take the burden of Amazon keyword tracking off of your “To-Do” list with the best Amazon keyword tracker, WordTree Rank Tracking.

Beat your competition consistently with the best Amazon keyword tracker

The feature-rich Rank Tracking tool built into the WordTree suite of Amazon Keyword Tools will help you rise to the top of Amazon’s search results and stay there for consistent sales. Forget about cumbersome, time-consuming spreadsheets to track your rankings and analyze the competition.

The WordTree Rank Tracking tool keeps track of all of your keyword results in one place with a clean, easy-to-understand interface. Even better, you can instantly see where you rank compared to your top 10 competitors for every keyword you choose! Plus, the graphical interface shows your ranking over time as compared to your chosen competitors.

View competitors with amazon keyword tracker

Of course, the long-term value in tracking your Amazon keyword ranking is the ability to evaluate trends over time. That’s why WordTree incorporated the ability to see 1-day, 7-day, and even 30-day keyword ranking results. Keep in mind, you’ll get this vital information about your own keyword ranking as well as the ranking trends of your competitors! As you can imagine, the ability to spy on your competition gives you insights on how to out-maneuver all other products for optimal sales.


How to use the Amazon keyword tracker to out-sell your competitors

Once you’ve discovered how your Amazon keywords are ranking compared to your competitors, there are many ways to use this information to your advantage.

Evaluating Competing Listings – First, assess the product listings of your competitors who are currently out-ranking you. Make a note of specific aspects of the listing, like images, title, number of reviews, bullet point copy, and description. Take notes on how you can model their success and push past them in the Amazon search engine rankings by improving your images and using the keyword more strategically.

Keep in mind, rising to the top of the search results is only the beginning. Getting the click from the search results is the next step. That’s why you need a keyword-optimized title that convinces shoppers that yours is the listing they want. Once eyes are actually on your product listing page, converting views to purchases is the ultimate goal. Make your listing shine, with superb images and keyword-optimized copy that convinces shoppers to click that add to cart button and complete the purchase.

Split Testing – Split testing can help you develop all of these crucial Amazon listing elements into a top-performing sales machine. Experiment with variations in price, main image, and keyword positioning to see what changes can positively impact your sales.

Of course, be mindful of testing one variant at a time so that you know for sure which change is to be held accountable for the result. Keep track of at least one week’s worth of data to get accurate indicators of the impact the test had on your sales.

Make PPC Decisions – When you review your WordTree Rank Tracking results and identify competitors who are outranking you for your most desirable keywords, take action. You can boost your search ranking for a particular keyword using Amazon’s pay-per-click (PPC) Sponsored Products campaigns. Even though you are paying for the clicks you receive, these clicks also impact your organic search rankings in Amazon’s A9 search algorithm.

Develop a Giveaway Campaign – You can also use your WordTree Rank Tracking results to make informed decisions about running an Amazon Giveaway to dominate your competition for a particular product. Targeting the keywords that your competitors are already missing out on is a great way to overtake the keyword and build your customer base.

Evaluate Slowing Sales – Sometimes you may notice days that are significantly slower in sales than what you are usually experiencing. Rather than panicking or letting the reasons for slow sales remain a mystery, use your WordTree Rank Tracking results to check the ranks of your competition. You may find that your positions have remained unchanged and you will not need to take action, saving you time and energy.

If a competitor has knocked you down a few places in the search results, you can use your Rank Tracker inside information to tweak your listing and regain your advantage by working on getting more reviews and/or improving your images, listing copy, or increasing your PPC bids.

Use WordTree’s Keyword Report to Choose the Best Keywords for Rank Tracker

You can also use WordTree to find new keywords that your potential buyers may be using to find that particular product, then target those before your competitors do. The Amazon Keyword Research Tool included in the WordTree Amazon tools suite provides you with a list of keywords currently being searched on Amazon. It also gives the Relevancy Score, Broad Search Volume, Exact Search Volume, and Sales Velocity of each keyword so you can make informed decisions to best suit your product.

Amazon keyword tracker

You can run new keyword reports periodically to make sure you are targeting the best search terms for your product or add custom keywords in the “Manage Keywords” section of WordTree’s Amazon keyword tracker to keep your list fresh.

Load keywords into amazon keyword tracker by wordtree

With WordTree, you’ll take your Amazon keyword rankings to the top of the A9 search results faster than you ever imagined possible and track your progress with a few mouse clicks. Learn more about all of the powerful WordTree Amazon listing tools and discover why WordTree’s rank tracker is the best amazon keyword tracker with a free 31 day trial at WordTree.io.

Do you have other ways you use an Amazon rank tracker?  Comment below and let us know!

 

How to Build a Profitable Amazon PPC Campaign Quickly & Easily

Amazon PPC is key to a successful private label product. The lion’s share of e-commerce sales are of Amazonian origin, so you’re in the right place at the right time.  However, how can you get your product in front of potential customers with Amazon PPC – and (more importantly) – how can you do that profitably?

Slapping up your product name, a photo, a few short bullet points, and a line or two of copy in the description box is not likely going to get you noticed. That’s where a combination of keyword optimization and Amazon PPC campaigns come in. With good ad copy, pictures, keyword optimization and pay-per-click advertising on Amazon, your product listing can move to the top of the search results and get the sales.

Amazon advertising campaigns – anchor or jet ski?

Your product is an H2O molecule in the Pacific, so you’ve got to put in some serious effort to bubble up to the top of Amazon’s search rankings. Fortunately, we have been busy formulating the tools you need to nudge the competition out of the way so the people who want your product can find it with ease.

Amazon SEO tactics can help you get found on Amazon eventually if you don’t have much competition, but if you’re like most sellers, time is of the essence and competition is tough. You want to start making money right away! And as the saying goes, it takes money… well, you know the rest.

To help ambitious sellers take control of their listing visibility, Amazon followed the lead of Google and Facebook and developed the Amazon Sponsored Listing advertising program.

Paid search on Amazon, just as with the others, has the potential to make you a pop star or a pauper. If you don’t create and manage your PPC (pay-per-click) strategy right from the start, you’ll bleed money and maybe even worse, cause Amazon to punish your listing.

Lay a solid foundation for a successful Amazon PPC campaign (Also known as Sponsored Products) by creating a keyword-optimized product listing using WordTree’s Organic Search Report and Listing Builder, then make some sales on your own and elicit great feedback (always following Amazon’s review rules, of course). Some great tips on optimizing your listing can be found here: Increase Sales on Amazon.

Follow the rest of this brief but powerful Amazon pay per click tutorial brought to you by WordTree, and you’ll most likely start seeing your sales increase for both paid and organic sales.

Finding your top performing keywords with an automatic campaign is costly

Running an automatic campaign to expose the PPC terms for your listing will get expensive till enough time has passed, and you have it optimized. That’s why we don’t recommend this method. It’s much cheaper to get an Organic Keyword Report that will provide the keywords to you right away.

Generating a WordTree Organic Keyword Report and using that to jump-start your campaign by using the keywords from it to create an exact match manual campaign. In addition, using those keywords as negative keywords in your automatic campaign. Keep reading for more on this.

Keywords are the key to a profitable Amazon PPC strategy

When you create an organic keyword report in WordTree, you can use that complete list of search terms for more than just creating a killer SEO Amazon listing.

The method we recommend is to take advantage of the leak on Amazon’s Ad servers that tell you exactly what the search volume is for each search term and then leveraging that data with an exact Amazon PPC campaign and an optimized automatic campaign.

Using your WordTree keyword report, you’ll be able to see the search terms, and you can see the search volumes that are giving your competition sales. Put them to use in an Amazon PPC campaign with the following five steps:

  1. Select Ungrouped and leave everything else as default. Click on CSV or Excel depending on the program you will use. This will download the document you will need for step 5.

2) In your Amazon Seller Central dashboard, choose “Advertising” from the main menu, then “Campaign Manager” to create your first campaign. Name your Campaign. A $30 daily budget is a good starting place but should be raised or lowered based on your product cost and profit margin.

Create Amazon PPC Campaign

3) Next, choose “Manual targeting” so you can add your keyword list.

On the “Campaign Settings” screen, name your Ad Group, then select a product you want to advertise for.

Provide Keywords for Amazon PPC Campaign

4) Then, set your default bid. This will be the maximum amount you are willing to pay when someone clicks your ad, meaning you could end up paying less depending on what your competition is bidding, but you will never pay more. The bid amount applies to all clicks unless you set a custom bid amount for a specific keyword. More on setting your bid price in the next section.

*Note – Amazon also gives you the option to choose “Bid+” which will automatically raise your bid up to 50% more than the default you set when your ads are eligible to show at the top of search results (Not recommended).

5) Now the click the option to “Provide your own keywords” and add the top 550 keywords from your WordTree keyword report into the keyword box by opening the document you downloaded and selecting the top 550 keywords.

Click the first word, hold shift, and then click the 550th word. Then click edit > copy. Now paste these in and select “Exact” from the “Match type“ drop-down list, and click the “Add these keywords” button.  

Note: If you want a more optimized PPC campaign, we recommend that you read over the 550 keywords and remove any that don’t make sense to advertise for. Use your best judgment. Poor performing keywords can be removed during the maintenance phase as well.

Setting the bid price

Now you’ll see the suggested bid for each keyword compared to what your competition is paying, and you can adjust your bid amount accordingly, but generally, we recommend setting all the bids to the same price when creating a new campaign and adjusting later.

Keep in mind that a sale on any term will help boost the rankings of all of the other search terms you’re ranking for. Moreover, don’t be afraid of longtail keywords if they have a reasonable conversion rate because this is often the proverbial “low-hanging fruit” that will often be low competition for you.

When a seller bids a certain amount on the keyword for which they want their product to appear the seller with the highest bid will appear in the first position in Amazon’s search results, the second-highest bid will appear in the second position, etc.

We recommend for most people to aim for break even on their PPC and use it as their starting point. The break-even point to set your bid at can at can be figured out by using your conversion rate, selling price, and Amazon’s fees.

The following is for established listings. New listings will need to rely on Amazon’s suggested bids at first or looking for an average of the suggested bids and making that the default bid for the campaign. Once a listing has been active for a bit, you can come back and complete the following.

Your listings listing’s conversion rate can be found by going to Reports > Business Reports.

Seller Central Business Reports

Next, you’ll want to select  Detail Page Sales and Traffic by Parent Item on the left.

Seller Central Detail Page Sales

Now, look at the numbers under the column Order Item Session Percentage. Those are your conversion rates.

You can get your listings selling price and find the fees for that item by going to Inventory > Inventory Management and looking at the Fee Preview column and the Price + Shipping column.

Inventory Management

With the conversion rate, selling price, and Amazon’s fees you can now put them into this calculator and get your estimated bid price.

Now that you have your bid amount, you can enter it here:

Seller Central Ad Group

You can either click the “Apply All” button to save all of your bids or choose to apply the bids only to specific keywords. You can also delete any keywords you don’t want to keep. After you apply your bid prices, click the “Save and finish” button.

Set Bid Price

That’s it! You’ve started your first manual Amazon PPC campaign. Your ads should be live within an hour or so, but you won’t be able to check your campaign’s performance for up to 48 hours. Be sure to check your ad performance and adjust your bids and budget as needed, removing low converting ads and scaling up those ads that are bringing you sales.

Starting an automatic campaign

Now that you have your manual campaign you’ll want to start up your automatic campaign to get your listing to show up in a few more places like your competitor’s listing.

First, you want to follow similar steps to the manual campaign you just setup only now you want to select Automatic targeting with a budget of $10 per day and a default bid of 36 cents to start the campaign. You’ll want to adjust these when you start monitoring your campaign.

Now you want to take all of the keywords you put into your manual campaign and put them into the negatives of your automatic campaign. Click on Advertising and then your campaign. Now select Negative Keywords and then use the Match Type drop-down to select Negative Exact. Now all that is left is to drop in all of the keywords from you manual campaign, click Add these keywords, and you are done!

Monitoring and adjusting your campaign

Once your campaign has been running for a week, you are going to want to start maintenance on it. The way to do this is by pulling up a search term report at Reports > Advertising Reports. With the report, you can see exactly what terms are being clicked and lots of stats to help you make informed decisions on what search terms to keep and what terms to kill.

The other important thing to do at this time is to see if your conversion rate has changed and do a recalculation on what you should be bidding if it has changed. This bid adjustment should be made at least once a week.

If you find that a keyword has had ten clicks and no conversions, then you’ll want to stop it.

There are more complicated methods for doing maintenance on your new PPC campaign, like increasing or decreasing bids on the individual search terms after they have reached five clicks, but this is a good starting point.

How to handle Variations

When you have a listing with variations under it, you’ll want to build the same campaign for each of the variations, or you will want to run separate WordTree reports for each of them and use those keywords for each. You’ll find that Amazon only allows one of the variations to get impressions for a search phrase.

Reap the benefits of a killer Amazon advertising campaign strategy

When you’re first getting started with a new product on Amazon, it may be in your best interest to keep your product’s price low so that when shoppers do see your listing, they click through and buy from you. This will aid in your listing ranking up organically and aid in more Amazon PPC conversions.

The more sales you make, the higher your product will naturally rank in Amazon search results. The real money made on Amazon is when you get your listing to show up high in customer search results naturally. A viable strategy to do this is to choose a keyword you want to rank up on and increase your bid on it. This will increase sales on the keyword cause your listing to start moving up organically for it, but it will cost you in the short-term to do this method.

View the Amazon pay per click cost as an investment in your product’s future. Boost purchases, and you’ll reap the rewards later.

That’s also why it’s vital that you create a highly-optimized listing using WordTree’s powerful Amazon listing optimization tools. The conversion rate optimization (CRO) techniques built into the WordTree suite will help you create an Amazon sales machine. Turn those clicks into sales with a great product listing and watch the flood of organic traffic come rushing in, making the most of the Amazon PPC campaign cash you’ve invested.

To learn more about WordTree’s products, please visit us at www.wordtree.io

Do you have questions about your PPC campaign or other tips for our readers?  Comment below and let us know!

The above should be read as general guidance only. In no way can WordTree be held responsible for losses incurred.

How to Increase Sales on Amazon Without Expensive Advertising

How do you increase sales on Amazon without expensive advertising costs (PPC)?  Are you optimizing your Amazon listings to use the most searched for keywords related to your product? If not, you’re missing out on the most powerful, cost-effective sales and marketing tool available to you.

Selling products on Amazon is quickly becoming a lucrative side hustle for many people, and in many cases a sole income source for those lucky enough to have a winning product that people are searching for daily. But what if you’re not showing in Amazon’s search results even though you know people want and need your product?

How to increase sales on Amazon

Unfortunately, having a great product is not enough. You may have exactly what millions of people are eagerly seeking to buy, but if that product does not show up in Amazon’s search results, it might as well not be there at all.

Unlike Google, Bing, and other popular search engines, the Amazon search algorithm (a.k.a. A9) is geared solely to making a sale. You see, when people go to Amazon, they are generally at the bottom of the sales funnel, meaning they are ready to buy NOW. To get them there faster and convert the search to a sale, Amazon relies on accurate keywords that closely reflect what the buyer truly wants.

That means Amazon will show only what is most relevant to the buyer’s search terms. If you’re not using the specific keywords potential buyers are searching for, or worse yet you’re not using keywords at all, your product is practically invisible.

What about PPC and sponsored ads?

Although Amazon does offer sponsored (paid) ads to help products show up at the top of the search results, this is expensive and will surely eat into your profits. Sellers can also try to push their products into a potential buyer’s view using expensive Google or Facebook ads, but that cuts into profits even more and can still be ineffective.

Using paid ads can be a money pit if not managed correctly, and can quickly put a small business in the red. And even with PPC (pay per click) ads, incorrect use of keywords will defeat your ad’s purpose if your understanding of what keywords are relevant isn’t good. That being said, a good optimized Amazon PPC campaign is recommended for most sellers. A good method to setting up a campaign can be found here Amazon PPC Guide

Optimal keyword usage will put your product before eager buyers’ eyes

While factors such as positive reviews, product price, and sales history all influence Amazon rankings, proper use of keywords can help you show up in search results fast.  This is great news for you because it levels the playing field when you have the knowledge you need. Small sellers with brand new product listings can compete with veteran sellers when using the right keywords in all the right places.

A big way to increase sales on Amazon is by getting sales on as many keyword phrases as possible.  Getting sales on any keyword will increase your BSR (best seller ranking), which will in turn earn you more “ranking juice” for all other keywords.  Amazon rewards listings that have a high BSR across all of their keywords, resulting in a sort of domino-effect when it comes to ranking.

How do you find out what keywords Amazon buyers are searching? Use WordTree

Finding the best Amazon keywords for your product can be difficult and time-consuming. Luckily, there is now an Amazon keyword tool developed specifically to find the best performing keywords based on those that your 10 top competitors are ranking to increase your sales on Amazon.

Increase sales on Amazon using WordTree

WordTree is an exciting and innovative collection of four utilities that guide you through the creation of the ideal keyword-optimized Amazon listing customized for your product. Using a database of over 80 million Amazon customer generated keywords, you’ll unlock the most potent keywords to increase sales on Amazon. By taking the guesswork and struggle out of creating a high-ranking Amazon product listing, you can spend more time on your business and achieve sales at an accelerated rate.

How does WordTree find the best Amazon keywords?

Using the WordTree Keyword Report, you can enter up to 10 of your product’s top competitors. The software then evaluates these Amazon listings and compiles a list of the top ranking keywords to increase your sales on Amazon. No more guessing what prospective buyers type into the search bar to find the type of products you sell.

WordTree.io New Keyword Report (2)

Using this list of proven keywords, you can move on to the next step of crafting a perfectly keyword-optimized Amazon listing using WordTree’s Listing Builder.

Building the perfect Amazon listing with WordTree Listing Builder

At the Listing Builder screen, you’ll see a list of all of the top ranking keywords listed from highest performing to lowest. You’ll also see the Amazon listing fields that you’ll use to create your perfect product page. It’s a good idea to use the exact search terms that you want to target in your title and bullet points to aid in the conversion rate of those terms, as the customer will see exactly what they typed when they come to your listing and will be more likely to buy.

Importance of Amazon search terms using WordTree's Listing Builder

Each field shows you the recommended character count and calculates your copy as you write. This way, you can maximize the effectiveness of your copy to take advantage of all the space that is allowed for optimal results. If you already have a listing on Amazon, you can import your current listing and rework it using the suggested keywords to increase sales on Amazon. The Listing Builder will instantly analyze your current listing and fix any SEO issues that could be holding back your rankings and negatively impacting your sales.

The Listing Builder guides you through the process of creating your title, bullet points, item description, search terms, and subject matter fields (a fully-indexed section that many sellers overlook).

Monitor your progress with the WordTree Rank Tracker

After optimizing your Amazon product listing, use the WordTree Rank Tracker to monitor your keyword ranking in comparison with your named competitors. This graphical tool makes it easy to quickly see how your listing is performing while spying on your competition. You’ll quickly see the search volume for the keywords you’ve selected over a period of 1 day, 7 days and 14 days.  By continually monitoring your keyword rankings, you can modify or tweak listing to outperform the competition and increase sales on Amazon. Some tips and tricks on getting the most out of a rank tracker can be found here Getting The Most Out Of An Amazon Keyword Tracker

Are your listing’s keywords indexed?

Discover which keywords your listing is indexed for with WordTree’s Index Check Chrome add-on

WordTree’s Index Checker is a free Google Chrome add-on that instantly shows you which of your keywords you are (or are not) currently indexed in the Amazon search engine. Just put in your ASIN and your keywords or keyword phrases and click the “Check Now” button. You’ll instantly see which keywords your listing is ranking for.

This should be run periodically and especially after making a change to your listing.

Harness the power of Amazon Keywords and catapult your listing to top rankings

Boost your Amazon product listing with WordTree’s innovative SEO tools to quickly beat out your competition and watch your increase sales on Amazon. Visit WordTree.io and discover the “secret sauce” your Amazon listing has been missing.

Prosper Show 2018 – Join WordTree on March 13th-14th 2018 in Las Vegas!

Join WordTree.io, the #1 Amazon keyword tool, at the Prosper Show 2018 in Las Vegas, Nevada!

Prosper Show 2018 at Las Vegas Convention Center

This intensive educational event will feature over 30 speakers, including nearly a dozen former Amazon business leaders and several industry leaders. There will be formal networking events with 1000+ large Amazon sellers, as well as an exhibitor floor of top service providers that support Amazon marketplace sellers.

Click here for more information on tickets, agenda details for the general conference and the pre-conference workshops on March 12.

As a sponsor of PROSPER Show, we are pleased to offer you a $100 discount code for each conference ticket that you purchase. Simply enter ” 18WordTree” during checkout to save.

What Prosper Show Brings Together

  • 10+ former Amazonian business leaders, and dozens of industry experts
  • top solution & service providers and industry leaders in the Amazon ecosystem, and
  • 1300+ Amazon sellers, looking to stay on top of the newest ideas and processes for building better online businesses & brands

Their event is focused very much on education first. All of their speakers have agreed to share their ideas through educational presentations, rather than sales pitches for their products or services. They want their attendees to leave each session with immediately actionable items that will make them better sellers.

What Does my Ticket Include?

  • 2-day Access to all 25 Presentations March 13-14, 2018 [full agenda to be released in Q4-2017]
  • Continental Breakfast, March 13-14, 2018
  • Catered Lunches & Coffee Breaks, March 13-14, 2018
  • Kosher Food Provided (Daily Minyanim available onsite)
  • Access to March 13, 2018, Evening Networking Event
  • Free use of software to help with structured networking, to set up meetings with other attendees
  • 2-day Access to Exhibitor Hall with 70+ Exhibitors
  • Free access to videos to all March 13-14, 2018 presentations  (available 4-6 weeks after the event)
  • Free WIFI throughout the conference
  • Free tickets to ASD Show, if registered and select option before March 4, 2018

Again, as a sponsor of PROSPER Show, we are pleased to offer you a $100 discount code for each conference ticket that you purchase. Simply enter ” 18WordTree” during checkout to save.

See you in Las Vegas in mid-March!

The Importance of Amazon Search Terms – 4 Ways to Improve Your Listing

Amazon search terms are important;  If your product doesn’t appear in front of a searching Amazon consumer, they can’t possibly buy it.

It doesn’t matter how good your copy, price, and pictures are if your potential customer doesn’t see your product’s listing in their Amazon search results. As good as Amazon’s search engine is, it still relies on a listing’s keywords and categories. That’s where WordTree.io’s Amazon keyword tool comes in. Real-time Amazon search term help, sorted by relevance or volume? Yes, please!

The more relevant the Amazon search term, the more sales you will generate from it, so it’s important to optimize.

Amazon only cares about producing search results that are going to convert to a sale.

When creating your listing, you want to know which Amazon search terms are most likely going to convert to a sale when your listing shows up in a customers search. When you get a WordTree report, you’ll be able to sort the Amazon search terms in order of relevance to your listing and build your listing in accordance. Including search phrases that exactly match what a customer has searched in your listings copy is going to help the conversion rate for that Amazon search term and in return, Amazon will move you up in the rankings for that search term.

If you look at the example keyword report shown below, Marshmallow Roasting Sticks has the highest relevancy score and is there for the most important to the Jungle Sticks listing. When building the Jungle Sticks listing, they would want to be sure to have Marshmallow Roasting Sticks is in their title because this one Amazon search term will generate the most sales for them. The next Amazon search term with the second highest relevancy score would be Smores Sticks. They would possibly try and get that search term into their listing title as well, as long as their primary focus is on writing listing copy that is going to cause a customer to purchase. It’s always going to be most important to get the sale opposed to stuffing the listing with keywords. With that said, you’ll want to sort your WordTree organic search report by relevancy and start building your listing in a top-down fashion.

Four Tools Designed to Help You With Amazon Search Terms

1. Keyword Report

Finds the Amazon search terms you need and then ranks them in the order of how often they are searched for on Amazon. Utilizes data from up to 10 competitors and your own listing to build your keyword checklist.

Importance of Amazon search terms using WordTree's Keyword Report

2. Listing Builder 

Simplifies creating a listing by providing your top Amazon search terms and ensuring you cover all of your relevant keywords. This tool is built so your focus can be on producing a high-quality copy.

Importance of Amazon search terms using WordTree's Listing Builder

3. Rank Tracker 

Tracks your chosen Amazon search terms, and your competitors’ as well. You’ll be able to see where your sales are coming from and spy on your competition’s sources, too.

Importance of Amazon search terms using WordTree's Rank Tracker
4. Index Checker (Check out our free Chrome add-on)

Verify that the Amazon search terms are being indexed by Amazon.  Amazon sometimes needs the keywords in multiple or more prominent places to get indexed.  They do that to prevent your listing from indexing for search terms which are irrelevant.

Importance of Amazon search terms using WordTree's Free Keyword Index Checker

Want to learn more about WordTree and register? Click here: www.WordTree.io

 

Have you given WordTree a try yet? If so, let us know what you think below.

Amazon Seller Tools – 7 Tools You Need to Dominate Private Label in 2018

Amazon seller tools have grown ever since the day Amazon allowed 3rd party sellers on their platform.  These tools help alleviate some of the headaches that sellers face every day.  But, with there being so many, how do we know which one is best?  How do we know which ones are worth paying for?

Below we have gathered a list of the top 7 tools you need to be successful as a 3rd party Amazon seller.

There are basically 7 “tasks” that need to be performed starting as a private labeler on Amazon:

  1. Finding a product to sell (niche hunting)
  2. Sourcing a product (product sourcing)
  3. Designing logos and packaging (branding)
  4. Keyword research (SEO)
  5. Product images and copy (ad-copy)
  6. Product Launching Service (launch services)
  7. Monitoring sales and profits (sales data)

So, without further ado, let’s jump into what’s best for each of these 7 major categories!

1. Amazon Seller Tools for Niche Hunting

For a long time, niche hunting was entirely dominated by Jungle Scout.  Recently, however, we’ve seen another one of the largest SaaS builders, Viral Launch, create their own product research tool called Product Discovery.

Take a look at the advantages that Product Discovery by Viral Launch has over all of the other competitors…

A comparison of competing Amazon seller tools for niche hunting

Product Discovery is a pretty clear winner offering 6 additional features over the once-dominating Jungle Scout.

Product Discovery is our #1 choice for Amazon seller tools for niche hunting

Here’s a sample of what Product Discovery looks like once you have purchased it.

P.S. – If you want a discount on any of Viral Launch’s products, use the code XKAEGV0VLP!

2. Amazon Seller Tools for Product Sourcing

There is really only one tool that even qualifies for this, and that’s Alibaba.

Founded in 1999, Alibaba has been providing consumer-to-consumer and business-to-business sales services via their large groups of websites.  These sites include alibaba.com, aliexpress, alipay, and many other places.

Once you find a product to sell, you’re going to want to head over to Alibaba and start messaging suppliers through their system to get what you need.  You can negotiate on prices, how they need to make the product (packaging etc.), and also get an idea of what your potential profit margins might be before launching.

The best amazon seller tools for product sourcing - alibaba

Check out https://www.alibaba.com/ when you’re finally ready to buy your products and launch!

Or a lesser know competitor to Alibaba if you aren’t finding the supplier you need: Thomas

3. Amazon Seller Tools for Branding

If you aren’t a graphic design expert by trade, then you’ll definitely need some help when it comes to creating your brand and your packaging.

While sometimes the quality of work can be hit-or-miss, we still feel that Fiverr is the #1 spot to hire a contractor to get your logo and packaging done.  On Fiverr, you can search for what you need to have done, such as “product packaging.”  When you search that, a list of qualified individuals who have experience in the space and reviews to back their work will appear, and you can choose the one you like best and hire them to design your logo and/or packaging.

Amazon seller tools for branding - fiverr.com is the best

Pretty simple, right?  Make sure you hire someone with good reviews and a long track record of completing their work in due time – there’s no reason to hire someone with poor reviews or no reviews if you don’t need to!

4. Amazon Seller Tools for SEO and Keyword Research

Once your product is in production, you’re going to want to prepare your listing and your ad campaigns to get things rolling quickly when the products arrive at the fulfillment centers with an Amazon keyword tool.

For this, we recommend using WordTree.ioWord Tree was made to simplify the keyword research process by learning from the success of your competitors.  You can fill in the gaps by simultaneously researching multiple competitors and having the best keyword coverage.

Two other tools are competitors to WordTree.io, mainly Keyword Inspector and Helium 10’s Cerebro, but in the following two articles, you can see clearly why Word Tree dominates both of those tools in both accuracy and relevancy.

Keyword Inspector vs. WordTree

Helium 10 Cerebro vs. WordTree

As seen above, WordTree Amazon Keyword Tool Reports include real search volume that is pulled directly from Amazon’s ad servers.

WordTree also offers a keyword rank tracker that lets you track your keywords along with up to 10 other competitors all in one handy graph.

 

Rank tracking is a great way to utilize wordtree as an amazon seller tool

Plus, Word Tree comes with a free listing builder that will help you write your listing in an SEO optimized fashion right from day 1, with no Amazon SEO expertise required.  In fact, Word Tree is so powerful, you can virtually do all of the Ad-Copy yourself, saving you money from hiring someone to write the content on your listing.

Listing builder provides one of the easiest ways to optimize your listing in the amazon seller tools market

Want to know more about WordTree?  You should definitely check out this video explaining how to use WordTree and the benefits of doing keyword research the right way from day 1.

5.  Amazon Seller Tools for Product Images and Ad-Copy

Aside from WordTree’s listing builder, there aren’t really any tools that can assist you with writing ad-copy.  However, you can hire people from Fiverr again to do Amazon listing ad-copy along with taking unique pictures of your product.

Sometimes, too, you can ask the factory to provide high-quality photography of your products, and then hire a graphic designer to affix your logos onto the sample images, depending on how complicated your product is.

6.  Amazon Seller Tools for Product Launching

Once you learn what keywords you want to target with WordTree, have your listing completed, and are ready to launch, you’ll want to choose a launch service company to rank your product up in the rankings and get some initial sales.

For this, we highly recommend Viral-Launch.com’s product launches.  They have by far the biggest buyer market around and will get your product ranked for your most important keywords within just a few days.

However, to do this, you’ll have to decrease your price and give discounts of a MINIMUM of 90%, but the organic sales and profits you make after a successful launch almost always pay off for this initial cost.

Again, if you want discounts on any Viral Launch product, remember to use the code XKAEGV0VLP during checkout.

7.  Amazon Seller Tools for Monitoring Sales and Profits

Once you’ve launched, you’ll want to know how much money you’re making.  This is easily accomplished by a software our friends over at Shopkeeper!

Shopkeeper lets you put in your product costs and in real time calculates how much money you are making/losing at any time of the day.  While I don’t recommend using it for tax time, it’s a great tool to see where you are currently standing as far as profit and loss are concerned.

Quickly and easily see how much money you are making with Shopkeeper.

Check inventory levels and see your estimated profit on your current stock in Amazon warehouses.

Get a full break-down on how your sales are going and what products are bringing in the most cash!

Click here to learn more about Shopkeeper and get a 31-day free trial! (NOTE:  You must use this link for the 31-day trial as we are partners and have worked out a deal for our sellers – otherwise the free trial is only 14 days)

Update:

We have one more tool we would like to include. Feedback Whiz. You’re going to need to send out an email sequence to your customers to help generate product reviews. You are also going to want to repair your feedback. In our opinion, these guys are the best. Check them out and see if you don’t agree. www.feedbackwhiz.com

What’s your favorite Amazon Seller Tool?  Did we miss another great one?  Comment below and let us know!

 

*Disclaimer:  We receive compensation from the companies whose products we review. We test each product thoroughly and give high marks to only the very best. We are independently owned, and the opinions expressed here are our own.