Starting a private label business on Amazon is a smart move. It gives you the chance to purchase a product from a manufacturer, brand it, sell it, and make a profit. But deciding what to sell, designing the label, packaging the product, and listing it on Amazon is only the beginning. To make a real profit, you need to create awareness of your product and grow your private label brand using tools such as Feedbackwhiz coupled with an Amazon keyword tool such as WordTree.
Amazon is a highly competitive marketplace and in order to succeed, you have to be proactive. Here are 5 things you need to do as a seller to make the most of your private label business:
1) Email automation
Sending automated emails is, hands down, one of the most effective ways to get organic product reviews. Contacting customers after a purchase can have a positive impact on both the number of reviews you receive and the type.
Amazon forbids you from contacting buyers outside of Amazon but email automation services offered by companies like FeedbackWhiz will integrate with your seller account and allow you to send high converting and targeted emails related to specific metrics that you select.
These emails can work to your advantage in a few different ways. Most people receive their product, are satisfied with it, and for them, that is the end of the transaction. It may never occur to them to leave a positive review. By sending an email, you can give them a gentle reminder to visit your Amazon store and let others know they are happy with the purchase.
These emails also serve as a check-in. You are reaching out to make sure everything is okay and has arrived as expected. When you do this, you do not only offer the above mentioned reminder, you are showing that you actually care. No one wants to be just another customer contributing to your bottom line. People want to matter. With the proper wording, your email can show the customer that their business has mattered to you. Again, this can go a long way to creating a positive customer experience that can lead to a positive product reviews. It seems obvious but not everyone does it. A thank you and a gentle reminder may be all it takes to see a rise in your review numbers. The more positive reviews you receive, the higher your Best Seller Rank will be and the more chances you have that your listings will show up in a product search.
2) Build a Website
Creating your own website gives you the opportunity to market and build your brand outside of Amazon. Well done Amazon listings tells potential buyers a great deal about your product but depending on the nature of the product, they may not tell the whole picture. When you have your own site, you are not bound by Amazon’s rules and can tell your story the way you want. You can inject your character and show people who you really are as a brand. You can also create content that allows people to get a better idea about your product and its potential uses. Write blogs and share video that adds dimension and depth to your brand story. Another option is offering people free, downloadable content. By offering a free ebook, for example, you can gain useful data like an email address, while warming people to your brand and product before sending them to your Amazon listing for purchase.
3) Use Facebook Ads
Social media is a very powerful way to market to a current and potential customers. Facebook allows you to create custom advertising campaigns that can be used to send people to your Amazon listing. The custom data reports generated through FeedbackWhiz will allow you to create powerful and effective Facebook campaigns. You can utilize this information to create either custom or a look-a-like audience, increasing traffic flow to your listing which can improve both your sales and your Best Seller Ranking. Custom audience help re-target ads to your existing customers while A look-a-like audience is created using the demographic markers of your current customers, to find an audience that “looks like” them. In other words, a look-a-like audience is one that is likely to be interested in your product already based on their online persona.
4) Monitor Product Reviews
It is incredibly important that you remain engaged with your product reviews. Product reviews give you insight into your customers, your products, and your listings. An Amazon listing should never be a static thing and through monitoring what people are saying, you can make any adjustments that may be necessary for greater success. For example, if people are commenting that they thought your product would have a specific functionality and it does not, than perhaps your listing is not quite clear enough. Maybe people have found imaginative ways to use your product that you have not considered, it might be worthwhile to add them to your listing.
Negatives reviews happen sometimes, you cannot please everyone but how you respond is important. Reach out to the customer right away and try to set things right. This will, hopefully, satisfy this customer and it will show others that you are a brand that stands behind its product and services. If you do this, you may find that the customer amends their negative feedback to include the details of your efforts. Amazon prides itself on being a marketplace that provides an excellent customer experience. Anything you can do on your end to support this will always work to your advantage.
5) Network WIth Amazon’s Top-Ranked Reviewers
Growing and maintaining a private label requires dedication and attention. In a space as crowded and competitive as Amazon, a great product will not sell itself. By following these 5 tips, you should be able to build your audience, increase your visibility and improve your Best Seller Ranking, leading to stronger sales and more profits!
This is a guest post written by FeedbackWhiz. FeedbackWhiz is an all in one solution that manages, monitors, and automates Orders, Feedback, Product Reviews, and Emails for Amazon merchants.