How to Build a Profitable Amazon PPC Campaign Quickly & Easily

Amazon PPC is key to a successful private label product. The lion’s share of e-commerce sales are of Amazonian origin, so you’re in the right place at the right time.  However, how can you get your product in front of potential customers with Amazon PPC – and (more importantly) – how can you do that profitably?

Slapping up your product name, a photo, a few short bullet points, and a line or two of copy in the description box is not likely going to get you noticed. That’s where a combination of keyword optimization and Amazon PPC campaigns come in. With good ad copy, pictures, keyword optimization and pay-per-click advertising on Amazon, your product listing can move to the top of the search results and get the sales.

Amazon advertising campaigns – anchor or jet ski?

Your product is an H2O molecule in the Pacific, so you’ve got to put in some serious effort to bubble up to the top of Amazon’s search rankings. Fortunately, we have been busy formulating the tools you need to nudge the competition out of the way so the people who want your product can find it with ease.

Amazon SEO tactics can help you get found on Amazon eventually if you don’t have much competition, but if you’re like most sellers, time is of the essence and competition is tough. You want to start making money right away! And as the saying goes, it takes money… well, you know the rest.

To help ambitious sellers take control of their listing visibility, Amazon followed the lead of Google and Facebook and developed the Amazon Sponsored Listing advertising program.

Paid search on Amazon, just as with the others, has the potential to make you a pop star or a pauper. If you don’t create and manage your PPC (pay-per-click) strategy right from the start, you’ll bleed money and maybe even worse, cause Amazon to punish your listing.

Lay a solid foundation for a successful Amazon PPC campaign (Also known as Sponsored Products) by creating a keyword-optimized product listing using WordTree’s Organic Search Report and Listing Builder, then make some sales on your own and elicit great feedback (always following Amazon’s review rules, of course). Some great tips on optimizing your listing can be found here: Increase Sales on Amazon.

Follow the rest of this brief but powerful Amazon pay per click tutorial brought to you by WordTree, and you’ll most likely start seeing your sales increase for both paid and organic sales.

Finding your top performing keywords with an automatic campaign is costly

Running an automatic campaign to expose the PPC terms for your listing will get expensive till enough time has passed, and you have it optimized. That’s why we don’t recommend this method. It’s much cheaper to get an Organic Keyword Report that will provide the keywords to you right away.

Generating a WordTree Organic Keyword Report and using that to jump-start your campaign by using the keywords from it to create an exact match manual campaign. In addition, using those keywords as negative keywords in your automatic campaign. Keep reading for more on this.

Keywords are the key to a profitable Amazon PPC strategy

When you create an organic keyword report in WordTree, you can use that complete list of search terms for more than just creating a killer SEO Amazon listing.

The method we recommend is to take advantage of the leak on Amazon’s Ad servers that tell you exactly what the search volume is for each search term and then leveraging that data with an exact Amazon PPC campaign and an optimized automatic campaign.

Using your WordTree keyword report, you’ll be able to see the search terms, and you can see the search volumes that are giving your competition sales. Put them to use in an Amazon PPC campaign with the following five steps:

  1. Select Ungrouped and leave everything else as default. Click on CSV or Excel depending on the program you will use. This will download the document you will need for step 5.

2) In your Amazon Seller Central dashboard, choose “Advertising” from the main menu, then “Campaign Manager” to create your first campaign. Name your Campaign. A $30 daily budget is a good starting place but should be raised or lowered based on your product cost and profit margin.

Create Amazon PPC Campaign

3) Next, choose “Manual targeting” so you can add your keyword list.

On the “Campaign Settings” screen, name your Ad Group, then select a product you want to advertise for.

Provide Keywords for Amazon PPC Campaign

4) Then, set your default bid. This will be the maximum amount you are willing to pay when someone clicks your ad, meaning you could end up paying less depending on what your competition is bidding, but you will never pay more. The bid amount applies to all clicks unless you set a custom bid amount for a specific keyword. More on setting your bid price in the next section.

*Note – Amazon also gives you the option to choose “Bid+” which will automatically raise your bid up to 50% more than the default you set when your ads are eligible to show at the top of search results (Not recommended).

5) Now the click the option to “Provide your own keywords” and add the top 550 keywords from your WordTree keyword report into the keyword box by opening the document you downloaded and selecting the top 550 keywords.

Click the first word, hold shift, and then click the 550th word. Then click edit > copy. Now paste these in and select “Exact” from the “Match type“ drop-down list, and click the “Add these keywords” button.  

Note: If you want a more optimized PPC campaign, we recommend that you read over the 550 keywords and remove any that don’t make sense to advertise for. Use your best judgment. Poor performing keywords can be removed during the maintenance phase as well.

Setting the bid price

Now you’ll see the suggested bid for each keyword compared to what your competition is paying, and you can adjust your bid amount accordingly, but generally, we recommend setting all the bids to the same price when creating a new campaign and adjusting later.

Keep in mind that a sale on any term will help boost the rankings of all of the other search terms you’re ranking for. Moreover, don’t be afraid of longtail keywords if they have a reasonable conversion rate because this is often the proverbial “low-hanging fruit” that will often be low competition for you.

When a seller bids a certain amount on the keyword for which they want their product to appear the seller with the highest bid will appear in the first position in Amazon’s search results, the second-highest bid will appear in the second position, etc.

We recommend for most people to aim for break even on their PPC and use it as their starting point. The break-even point to set your bid at can at can be figured out by using your conversion rate, selling price, and Amazon’s fees.

The following is for established listings. New listings will need to rely on Amazon’s suggested bids at first or looking for an average of the suggested bids and making that the default bid for the campaign. Once a listing has been active for a bit, you can come back and complete the following.

Your listings listing’s conversion rate can be found by going to Reports > Business Reports.

Seller Central Business Reports

Next, you’ll want to select  Detail Page Sales and Traffic by Parent Item on the left.

Seller Central Detail Page Sales

Now, look at the numbers under the column Order Item Session Percentage. Those are your conversion rates.

You can get your listings selling price and find the fees for that item by going to Inventory > Inventory Management and looking at the Fee Preview column and the Price + Shipping column.

Inventory Management

With the conversion rate, selling price, and Amazon’s fees you can now put them into this calculator and get your estimated bid price.

Now that you have your bid amount, you can enter it here:

Seller Central Ad Group

You can either click the “Apply All” button to save all of your bids or choose to apply the bids only to specific keywords. You can also delete any keywords you don’t want to keep. After you apply your bid prices, click the “Save and finish” button.

Set Bid Price

That’s it! You’ve started your first manual Amazon PPC campaign. Your ads should be live within an hour or so, but you won’t be able to check your campaign’s performance for up to 48 hours. Be sure to check your ad performance and adjust your bids and budget as needed, removing low converting ads and scaling up those ads that are bringing you sales.

Starting an automatic campaign

Now that you have your manual campaign you’ll want to start up your automatic campaign to get your listing to show up in a few more places like your competitor’s listing.

First, you want to follow similar steps to the manual campaign you just setup only now you want to select Automatic targeting with a budget of $10 per day and a default bid of 36 cents to start the campaign. You’ll want to adjust these when you start monitoring your campaign.

Now you want to take all of the keywords you put into your manual campaign and put them into the negatives of your automatic campaign. Click on Advertising and then your campaign. Now select Negative Keywords and then use the Match Type drop-down to select Negative Exact. Now all that is left is to drop in all of the keywords from you manual campaign, click Add these keywords, and you are done!

Monitoring and adjusting your campaign

Once your campaign has been running for a week, you are going to want to start maintenance on it. The way to do this is by pulling up a search term report at Reports > Advertising Reports. With the report, you can see exactly what terms are being clicked and lots of stats to help you make informed decisions on what search terms to keep and what terms to kill.

The other important thing to do at this time is to see if your conversion rate has changed and do a recalculation on what you should be bidding if it has changed. This bid adjustment should be made at least once a week.

If you find that a keyword has had ten clicks and no conversions, then you’ll want to stop it.

There are more complicated methods for doing maintenance on your new PPC campaign, like increasing or decreasing bids on the individual search terms after they have reached five clicks, but this is a good starting point.

How to handle Variations

When you have a listing with variations under it, you’ll want to build the same campaign for each of the variations, or you will want to run separate WordTree reports for each of them and use those keywords for each. You’ll find that Amazon only allows one of the variations to get impressions for a search phrase.

Reap the benefits of a killer Amazon advertising campaign strategy

When you’re first getting started with a new product on Amazon, it may be in your best interest to keep your product’s price low so that when shoppers do see your listing, they click through and buy from you. This will aid in your listing ranking up organically and aid in more Amazon PPC conversions.

The more sales you make, the higher your product will naturally rank in Amazon search results. The real money made on Amazon is when you get your listing to show up high in customer search results naturally. A viable strategy to do this is to choose a keyword you want to rank up on and increase your bid on it. This will increase sales on the keyword cause your listing to start moving up organically for it, but it will cost you in the short-term to do this method.

View the Amazon pay per click cost as an investment in your product’s future. Boost purchases, and you’ll reap the rewards later.

That’s also why it’s vital that you create a highly-optimized listing using WordTree’s powerful Amazon listing optimization tools. The conversion rate optimization (CRO) techniques built into the WordTree suite will help you create an Amazon sales machine. Turn those clicks into sales with a great product listing and watch the flood of organic traffic come rushing in, making the most of the Amazon PPC campaign cash you’ve invested.

To learn more about WordTree’s products, please visit us at www.wordtree.io

Do you have questions about your PPC campaign or other tips for our readers?  Comment below and let us know!

The above should be read as general guidance only. In no way can WordTree be held responsible for losses incurred.

How to Do an Amazon Giveaway

Launching a new product on Amazon is always thrilling, but just being listed on the world’s greatest online shopping site doesn’t mean automatic sales. In fact, thousands of products languish in Amazon limbo with few views and fewer sales. The following post will teach you how to do an Amazon giveaway without having to pay a company to do it for you.

Want potential customers to instantly like you? Give them your product for free! Not willing to go that far? How about an offer they can’t refuse? When people see 75% off or more, they tend to think they’re losing out if they don’t take advantage of it.

Freebies, deep discount coupons, and contests are great ways to:

  • Make more sales
  • Create a buzz for your product
  • Gain new fans
  • Increase loyalty
  • Get reviews
  • Introduce customers to a line of products

Many Amazon sellers don’t know how to do an Amazon giveaway in the right way, to rank for selected keywords. Being the first widget on the page when an eager buyer typed “stainless steel widget” in the search bar could make you a major player in the widget business overnight, but you need to use the correct method if you want to move up in search results for a specific keyword like “stainless steel widget”.

How Can Giving Away My Product Boost Keyword Rankings?

Most sellers cringe at the thought of giving away their products. After all, they’re in business to make money, not lose money by giving away the store. The idea of giving away samples of your product is nothing new. After all, how can someone know they want to use a new product if they’ve never tried it?

Effective copywriting and enticing images are essential to getting the sale, but customers need to see your listing first. Giving away samples of your product is one way to earn new customers. If they like the product (and your company), they will hopefully buy from you again. Using the law of reciprocity is one of the most affordable ways to market a brand.

When you sell on Amazon though, there’s another benefit to giving away your products. Amazon’s search ranking factors include the number of impressions, clicks, and sales your product gets. Create an exciting discount offer or giveaway, promote it on social media or through email, and you could get a tsunami of traffic to your product listing. People who sign up for your giveaway will think you’re awesome and Amazon will, too. Seeing this flurry of activity, the Amazon algorithm will rank your product higher than those products that generate less interest. Let the cha-chings commence!

How to Create a Giveaway Promotion

There are several methods on how to do an Amazon giveaway for your product listing. You could manage the giveaway yourself by putting a sign-up sheet on your website or running an ad on Facebook. You could also use a giveaway service such as Rafflecopter or Heyo. Services like these offer a wide array of fun contests, social media integrations, analytics, and reports to help make your campaign a winner.

Try Amazon’s Giveaway Program

Amazon’s Giveaway program for FBA sellers is designed for ease-of-use and flexibility. An Amazon giveaway won’t increase your keyword rankings. Please skip ahead if you are interested in ranking up a keyword. The program offers four giveaway models:

  • Random winner(s) based on the odds you set (e.g., one winner out of every 100 entries)
  • Interval winners (e.g.,  every 10th winner wins)
  • The first of a specified number of entries win (e.g., first 25 people to enter win)
  • Winner(s) are selected randomly after the giveaway entry period ends

You can also require entrants to perform a specific task like watching a video or taking a poll. This type of engagement helps build brand awareness and anchors your product in the minds of your entrants.

Having entrants view a video allows you to introduce them to your entire product line or show them how to use your product. Psst…sending entrants to your YouTube video can help you get more views and increase your rankings there, too. Bonus!

Polls are a great way to do market research and learn how to better market to your demographic. Since most people love to give their opinions, they’ll be happy you care to know what they think and will likely feel more connected to your brand.

How to Do an Amazon Giveaway Using WordTree’s Sales Velocity number

Optimizing your listing with WordTree is a great way to help your product have a better chance of being seen by potential buyers. Our suite of Amazon keyword optimization tools gives you insights into what keywords you should use to create your Amazon listing for the best ranking results. In addition, there’s a little special sauce built into our keyword report that, when used as part of your giveaway strategy, can turbocharge your keyword rankings.

The WordTree Keyword Report provides the Sales Velocity number for each of your most profitable keywords. This number shows the estimated daily sales made by the number one listing driven by that keyword.

In the example below, the keyword “coconut oil” has a daily sales velocity of 181. That means the seller of the product that ranks number one for the keyword coconut oil is selling around 181 products per day, just from this keyword. Would you like to sell 181 products per day off one keyword? What would that mean for your business? Take over that top spot and those sales could be yours.

Here’s how to use this knowledge to knock your competitor out of that sweet spot and claim it as your own:

  1. Give away a little more than the number of items that your top competitor is selling each day on the search term (Sales Velocity number)
  2. Do this every day for eight days in a row

Soon, your listing will be the first one seen for that corresponding keyword if done correctly. Your competitor will be left wondering how they lost that coveted #1 ranking, but you’ll be too busy filling orders to feel bad for them.

Creating a Two-Step URL

To get your product to rank up for a specific keyword, you’re going to need to use a two-step URLs. This is the only current method capable of getting a keyword to rank up during a giveaway.

Use this URL generator to create the URL you want your customers to click on.

After creating your two step URL, be sure to check to see that it is going to your product. Your product must be indexed for the keyword you are attempting to target.

How to Do an Amazon Giveaway Using Facebook

Step 1: Creating the Amazon Promotion

This method will work better for some products over others. Some items won’t get much attention, and some items won’t have a well-targeted audience. Ad quality will also make a difference.

These first two steps will give you the discount codes that could be used for other advertisements than Facebook alone.

1.) In Seller Central, click Advertising and then Promotions in the drop down.

2.) Click on the Percentage off promotion

3.) Set Conditions as:

  • Buyer purchases. At least this quantity of items: 1
  • Purchased items: Select the listing
  • Buyer gets. Percentage off: Decide how much of a discount you want to give

4.) Select when you want the promotion to start and end. Note: Start time must be at least 4 hours later.

5.) Select Additional Options:

  • Claim Code: Single-use
  • Check One redemption per customer
  • Claim Code: Leave blank
  • Claim Code Combinability: Select Exclusive
  • Detailed page display text: Double check that it is not checked. (You risk your entire inventory if checked)

Step 2: Creating the Coupon Codes For the Giveaway

1.) In Seller Central, click on Advertising and then Promotions in the drop down.

2.) Click on Manage Your Promotions.

3.) Choose Pending in the drop down (Active if the promotion is live).

4.) Click on Manage Claim Codes.

5.) Provide a Group Name and choose the number of coupon codes you want to give out. (Keep in mind that typically, not all codes will be used)

6.) Click on Create.

7.) Download the codes. (You might have to refresh the page a couple of times before the download is available)

Step 3: Create your Facebook Ad and Offer

1.) Click on the down arrow in the upper right of your Facebook page and then click Create Ads in the drop down. If you have a business page, click on + Create from your Ads Manager page.

2.) Click on Traffic and then click on the Continue button.

3.) For Traffic, choose Website.

4.) Turn on Offer and click on Create Offer. Here is where you will enter the criteria for your offer. You’ll also be able to put in your two-step URL and the unique codes you created earlier.

If it’s greyed out, at the bottom of the page, you’ll see “Show Advanced Options”. Open that up and choose “Impressions” in the drop-down next to “Optimization for Ad Delivery”. This will make it so that you can now turn on “Offer” up above.

5.) Choose your audience setting based on your product.

6.) Set your budget, and Optimization for Ad Delivery. You’ll probably have to play around with the budget and, I suggest choosing Impressions for ad delivery.

7.) Now you’ll create your ad. There are various guides that you can find on Google. Images should be 1200px by 628px.

To rank up a keyword. You’ll want to use our Sales Velocity number and try and make that number of sales or giveaways per day with the two-step URL targeting the keyword you are looking to rank up on. You’ll want to run an ad every day for 8 days straight.

You’ll also want to start the ad in the mornings so that Facebook spreads your ad throughout the day.

Additional Thoughts on How to Do an Amazon Giveaway

Keyword optimizing with WordTree is always recommended before doing a giveaway. You’ll be able to pick up additional sales from having your listing show up in more search results, and when you start ranking up a keyword, the additional sales will begin pulling up ranks for the rest of your keywords. Along with a good PPC campaign during and after. Not only will they aid in the giveaway, but they will also help your listing stick up at its new rank.

A keyword tracker during this time is helpful. For more information on using one, check out our blog post here: Getting The Most Out Of An Amazon Keyword Tracker

Now that you have seen how to do an Amazon giveaway, I’m sure you can see the many benefits to running a product giveaway, it’s easy to see why many companies use this strategy to launch new products or revive struggling sales.

Please comment below if you have any questions or would like to share how you do an Amazon giveaway.

The above should be read as general guidance only. In no way can WordTree be held responsible for losses incurred.

How to Increase Sales on Amazon Without Expensive Advertising

How do you increase sales on Amazon without expensive advertising costs (PPC)?  Are you optimizing your Amazon listings to use the most searched for keywords related to your product? If not, you’re missing out on the most powerful, cost-effective sales and marketing tool available to you.

Selling products on Amazon is quickly becoming a lucrative side hustle for many people, and in many cases a sole income source for those lucky enough to have a winning product that people are searching for daily. But what if you’re not showing in Amazon’s search results even though you know people want and need your product?

How to increase sales on Amazon

Unfortunately, having a great product is not enough. You may have exactly what millions of people are eagerly seeking to buy, but if that product does not show up in Amazon’s search results, it might as well not be there at all.

Unlike Google, Bing, and other popular search engines, the Amazon search algorithm (a.k.a. A9) is geared solely to making a sale. You see, when people go to Amazon, they are generally at the bottom of the sales funnel, meaning they are ready to buy NOW. To get them there faster and convert the search to a sale, Amazon relies on accurate keywords that closely reflect what the buyer truly wants.

That means Amazon will show only what is most relevant to the buyer’s search terms. If you’re not using the specific keywords potential buyers are searching for, or worse yet you’re not using keywords at all, your product is practically invisible.

What about PPC and sponsored ads?

Although Amazon does offer sponsored (paid) ads to help products show up at the top of the search results, this is expensive and will surely eat into your profits. Sellers can also try to push their products into a potential buyer’s view using expensive Google or Facebook ads, but that cuts into profits even more and can still be ineffective.

Using paid ads can be a money pit if not managed correctly, and can quickly put a small business in the red. And even with PPC (pay per click) ads, incorrect use of keywords will defeat your ad’s purpose if your understanding of what keywords are relevant isn’t good. That being said, a good optimized Amazon PPC campaign is recommended for most sellers. A good method to setting up a campaign can be found here Amazon PPC Guide

Optimal keyword usage will put your product before eager buyers’ eyes

While factors such as positive reviews, product price, and sales history all influence Amazon rankings, proper use of keywords can help you show up in search results fast.  This is great news for you because it levels the playing field when you have the knowledge you need. Small sellers with brand new product listings can compete with veteran sellers when using the right keywords in all the right places.

A big way to increase sales on Amazon is by getting sales on as many keyword phrases as possible.  Getting sales on any keyword will increase your BSR (best seller ranking), which will in turn earn you more “ranking juice” for all other keywords.  Amazon rewards listings that have a high BSR across all of their keywords, resulting in a sort of domino-effect when it comes to ranking.

How do you find out what keywords Amazon buyers are searching? Use WordTree

Finding the best Amazon keywords for your product can be difficult and time-consuming. Luckily, there is now an Amazon keyword tool developed specifically to find the best performing keywords based on those that your 10 top competitors are ranking to increase your sales on Amazon.

Increase sales on Amazon using WordTree

WordTree is an exciting and innovative collection of four utilities that guide you through the creation of the ideal keyword-optimized Amazon listing customized for your product. Using a database of over 80 million Amazon customer generated keywords, you’ll unlock the most potent keywords to increase sales on Amazon. By taking the guesswork and struggle out of creating a high-ranking Amazon product listing, you can spend more time on your business and achieve sales at an accelerated rate.

How does WordTree find the best Amazon keywords?

Using the WordTree Keyword Report, you can enter up to 10 of your product’s top competitors. The software then evaluates these Amazon listings and compiles a list of the top ranking keywords to increase your sales on Amazon. No more guessing what prospective buyers type into the search bar to find the type of products you sell.

WordTree.io New Keyword Report (2)

Using this list of proven keywords, you can move on to the next step of crafting a perfectly keyword-optimized Amazon listing using WordTree’s Listing Builder.

Building the perfect Amazon listing with WordTree Listing Builder

At the Listing Builder screen, you’ll see a list of all of the top ranking keywords listed from highest performing to lowest. You’ll also see the Amazon listing fields that you’ll use to create your perfect product page. It’s a good idea to use the exact search terms that you want to target in your title and bullet points to aid in the conversion rate of those terms, as the customer will see exactly what they typed when they come to your listing and will be more likely to buy.

Importance of Amazon search terms using WordTree's Listing Builder

Each field shows you the recommended character count and calculates your copy as you write. This way, you can maximize the effectiveness of your copy to take advantage of all the space that is allowed for optimal results. If you already have a listing on Amazon, you can import your current listing and rework it using the suggested keywords to increase sales on Amazon. The Listing Builder will instantly analyze your current listing and fix any SEO issues that could be holding back your rankings and negatively impacting your sales.

The Listing Builder guides you through the process of creating your title, bullet points, item description, search terms, and subject matter fields (a fully-indexed section that many sellers overlook).

Monitor your progress with the WordTree Rank Tracker

After optimizing your Amazon product listing, use the WordTree Rank Tracker to monitor your keyword ranking in comparison with your named competitors. This graphical tool makes it easy to quickly see how your listing is performing while spying on your competition. You’ll quickly see the search volume for the keywords you’ve selected over a period of 1 day, 7 days and 14 days.  By continually monitoring your keyword rankings, you can modify or tweak listing to outperform the competition and increase sales on Amazon. Some tips and tricks on getting the most out of a rank tracker can be found here Getting The Most Out Of An Amazon Keyword Tracker

Are your listing’s keywords indexed?

Discover which keywords your listing is indexed for with WordTree’s Index Check Chrome add-on

WordTree’s Index Checker is a free Google Chrome add-on that instantly shows you which of your keywords you are (or are not) currently indexed in the Amazon search engine. Just put in your ASIN and your keywords or keyword phrases and click the “Check Now” button. You’ll instantly see which keywords your listing is ranking for.

This should be run periodically and especially after making a change to your listing.

Harness the power of Amazon Keywords and catapult your listing to top rankings

Boost your Amazon product listing with WordTree’s innovative SEO tools to quickly beat out your competition and watch your increase sales on Amazon. Visit WordTree.io and discover the “secret sauce” your Amazon listing has been missing.

P.S. For more tools that could help your Amazon business, checkout fitsmallbusiness.com’s list of reviewed Amazon tools.

Getting The Most Out Of An Amazon Keyword Tracker

As an Amazon seller, you likely know that ranking for the right keywords on Amazon can skyrocket your sales. Using an Amazon keyword tracker can provide the guidance needed to do so.

Even if you already know the value of tracking your Amazon keywords (as well as keeping an eye on your competitors’ rankings) the process can be daunting. It takes a lot of work to manually perform daily or even weekly Amazon keyword searches to see how your products are ranking. Then once you’ve collected those keyword rankings, you’ll need to enter them into a spreadsheet and analyze the trends.

To make your Amazon keyword ranking research as useful as possible, you’ll have to do the same for all of your top competitors, too. Ultimately, all of these tasks, when done correctly, add up to a full-time job if you’ve got multiple products to track. Take the burden of Amazon keyword tracking off of your “To-Do” list with the best Amazon keyword tracker, WordTree Rank Tracking.

Beat your competition consistently with the best Amazon keyword tracker

The feature-rich Rank Tracking tool built into the WordTree suite of Amazon Keyword Tools will help you rise to the top of Amazon’s search results and stay there for consistent sales. Forget about cumbersome, time-consuming spreadsheets to track your rankings and analyze the competition.

The WordTree Rank Tracking tool keeps track of all of your keyword results in one place with a clean, easy-to-understand interface. Even better, you can instantly see where you rank compared to your top 10 competitors for every keyword you choose! Plus, the graphical interface shows your ranking over time as compared to your chosen competitors.

View competitors with amazon keyword tracker

Of course, the long-term value in tracking your Amazon keyword ranking is the ability to evaluate trends over time. That’s why WordTree incorporated the ability to see 1-day, 7-day, and even 30-day keyword ranking results. Keep in mind, you’ll get this vital information about your own keyword ranking as well as the ranking trends of your competitors! As you can imagine, the ability to spy on your competition gives you insights on how to out-maneuver all other products for optimal sales.


How to use the Amazon keyword tracker to out-sell your competitors

Once you’ve discovered how your Amazon keywords are ranking compared to your competitors, there are many ways to use this information to your advantage.

Evaluating Competing Listings – First, assess the product listings of your competitors who are currently out-ranking you. Make a note of specific aspects of the listing, like images, title, number of reviews, bullet point copy, and description. Take notes on how you can model their success and push past them in the Amazon search engine rankings by improving your images and using the keyword more strategically.

Keep in mind, rising to the top of the search results is only the beginning. Getting the click from the search results is the next step. That’s why you need a keyword-optimized title that convinces shoppers that yours is the listing they want. Once eyes are actually on your product listing page, converting views to purchases is the ultimate goal. Make your listing shine, with superb images and keyword-optimized copy that convinces shoppers to click that add to cart button and complete the purchase.

Split Testing – Split testing can help you develop all of these crucial Amazon listing elements into a top-performing sales machine. Experiment with variations in price, main image, and keyword positioning to see what changes can positively impact your sales.

Of course, be mindful of testing one variant at a time so that you know for sure which change is to be held accountable for the result. Keep track of at least one week’s worth of data to get accurate indicators of the impact the test had on your sales.

Make PPC Decisions – When you review your WordTree Rank Tracking results and identify competitors who are outranking you for your most desirable keywords, take action. You can boost your search ranking for a particular keyword using Amazon’s pay-per-click (PPC) Sponsored Products campaigns. Even though you are paying for the clicks you receive, these clicks also impact your organic search rankings in Amazon’s A9 search algorithm.

Develop a Giveaway Campaign – You can also use your WordTree Rank Tracking results to make informed decisions about running an Amazon Giveaway to dominate your competition for a particular product. Targeting the keywords that your competitors are already missing out on is a great way to overtake the keyword and build your customer base.

Evaluate Slowing Sales – Sometimes you may notice days that are significantly slower in sales than what you are usually experiencing. Rather than panicking or letting the reasons for slow sales remain a mystery, use your WordTree Rank Tracking results to check the ranks of your competition. You may find that your positions have remained unchanged and you will not need to take action, saving you time and energy.

If a competitor has knocked you down a few places in the search results, you can use your Rank Tracker inside information to tweak your listing and regain your advantage by working on getting more reviews and/or improving your images, listing copy, or increasing your PPC bids.

Use WordTree’s Keyword Report to Choose the Best Keywords for Rank Tracker

You can also use WordTree to find new keywords that your potential buyers may be using to find that particular product, then target those before your competitors do. The Amazon Keyword Research Tool included in the WordTree Amazon tools suite provides you with a list of keywords currently being searched on Amazon. It also gives the Relevancy Score, Broad Search Volume, Exact Search Volume, and Sales Velocity of each keyword so you can make informed decisions to best suit your product.

Amazon keyword tracker

You can run new keyword reports periodically to make sure you are targeting the best search terms for your product or add custom keywords in the “Manage Keywords” section of WordTree’s Amazon keyword tracker to keep your list fresh.

Load keywords into amazon keyword tracker by wordtree

With WordTree, you’ll take your Amazon keyword rankings to the top of the A9 search results faster than you ever imagined possible and track your progress with a few mouse clicks. Learn more about all of the powerful WordTree Amazon listing tools and discover why WordTree’s rank tracker is the best amazon keyword tracker with a free 31 day trial at WordTree.io.

Do you have other ways you use an Amazon rank tracker?  Comment below and let us know!

 

The Importance of Amazon Search Terms – 4 Ways to Improve Your Listing

Amazon search terms are important;  If your product doesn’t appear in front of a searching Amazon consumer, they can’t possibly buy it.

It doesn’t matter how good your copy, price, and pictures are if your potential customer doesn’t see your product’s listing in their Amazon search results. As good as Amazon’s search engine is, it still relies on a listing’s keywords and categories. That’s where WordTree.io’s Amazon keyword tool comes in. Real-time Amazon search term help, sorted by relevance or volume? Yes, please!

The more relevant the Amazon search term, the more sales you will generate from it, so it’s important to optimize.

Amazon only cares about producing search results that are going to convert to a sale.

When creating your listing, you want to know which Amazon search terms are most likely going to convert to a sale when your listing shows up in a customers search. When you get a WordTree report, you’ll be able to sort the Amazon search terms in order of relevance to your listing and build your listing in accordance. Including search phrases that exactly match what a customer has searched in your listings copy is going to help the conversion rate for that Amazon search term and in return, Amazon will move you up in the rankings for that search term.

If you look at the example keyword report shown below, Marshmallow Roasting Sticks has the highest relevancy score and is there for the most important to the Jungle Sticks listing. When building the Jungle Sticks listing, they would want to be sure to have Marshmallow Roasting Sticks is in their title because this one Amazon search term will generate the most sales for them. The next Amazon search term with the second highest relevancy score would be Smores Sticks. They would possibly try and get that search term into their listing title as well, as long as their primary focus is on writing listing copy that is going to cause a customer to purchase. It’s always going to be most important to get the sale opposed to stuffing the listing with keywords. With that said, you’ll want to sort your WordTree organic search report by relevancy and start building your listing in a top-down fashion.

Four Tools Designed to Help You With Amazon Search Terms

1. Keyword Report

Finds the Amazon search terms you need and then ranks them in the order of how often they are searched for on Amazon. Utilizes data from up to 10 competitors and your own listing to build your keyword checklist.

Importance of Amazon search terms using WordTree's Keyword Report

2. Listing Builder 

Simplifies creating a listing by providing your top Amazon search terms and ensuring you cover all of your relevant keywords. This tool is built so your focus can be on producing a high-quality copy.

Importance of Amazon search terms using WordTree's Listing Builder

3. Rank Tracker 

Tracks your chosen Amazon search terms, and your competitors’ as well. You’ll be able to see where your sales are coming from and spy on your competition’s sources, too.

Importance of Amazon search terms using WordTree's Rank Tracker
4. Index Checker (Check out our free Chrome add-on)

Verify that the Amazon search terms are being indexed by Amazon.  Amazon sometimes needs the keywords in multiple or more prominent places to get indexed.  They do that to prevent your listing from indexing for search terms which are irrelevant.

Importance of Amazon search terms using WordTree's Free Keyword Index Checker

Want to learn more about WordTree and register? Click here: www.WordTree.io

 

Have you given WordTree a try yet? If so, let us know what you think below.

Amazon Seller Tools – 7 Tools You Need to Dominate Private Label in 2019

Amazon seller tools have grown ever since the day Amazon allowed 3rd party sellers on their platform.  These tools help alleviate some of the headaches that sellers face every day.  But, with there being so many, how do we know which one is best?  How do we know which ones are worth paying for?

Below we have gathered a list of the top 7 tools you need to be successful as a 3rd party Amazon seller.

There are basically 7 “tasks” that need to be performed starting as a private labeler on Amazon:

  1. Finding a product to sell (niche hunting)
  2. Sourcing a product (product sourcing)
  3. Designing logos and packaging (branding)
  4. Keyword research (SEO)
  5. Product images and copy (ad-copy)
  6. Product Launching Service (launch services)
  7. Monitoring sales and profits (sales data)

So, without further ado, let’s jump into what’s best for each of these 7 major categories!

1. Amazon Seller Tools for Niche Hunting

For a long time, niche hunting was entirely dominated by Jungle Scout.  Recently, however, we’ve seen another one of the largest SaaS builders, Viral Launch, create their own product research tool called Product Discovery.

Take a look at the advantages that Product Discovery by Viral Launch has over all of the other competitors…

A comparison of competing Amazon seller tools for niche hunting

Product Discovery is a pretty clear winner offering 6 additional features over the once-dominating Jungle Scout.

Product Discovery is our #1 choice for Amazon seller tools for niche hunting

Here’s a sample of what Product Discovery looks like once you have purchased it.

P.S. – If you want a discount on any of Viral Launch’s products, use the code XKAEGV0VLP (Or Click Here)!

2. Amazon Seller Tools for Product Sourcing

There is really only one tool that even qualifies for this, and that’s Alibaba.

Founded in 1999, Alibaba has been providing consumer-to-consumer and business-to-business sales services via their large groups of websites.  These sites include alibaba.com, aliexpress, alipay, and many other places.

Once you find a product to sell, you’re going to want to head over to Alibaba and start messaging suppliers through their system to get what you need.  You can negotiate on prices, how they need to make the product (packaging etc.), and also get an idea of what your potential profit margins might be before launching.

The best amazon seller tools for product sourcing - alibaba

Check out https://www.alibaba.com/ when you’re finally ready to buy your products and launch!

Or a lesser know competitor to Alibaba if you aren’t finding the supplier you need: Thomas

3. Amazon Seller Tools for Branding

If you aren’t a graphic design expert by trade, then you’ll definitely need some help when it comes to creating your brand and your packaging.

While sometimes the quality of work can be hit-or-miss, we still feel that Fiverr is the #1 spot to hire a contractor to get your logo and packaging done.  On Fiverr, you can search for what you need to have done, such as “product packaging.”  When you search that, a list of qualified individuals who have experience in the space and reviews to back their work will appear, and you can choose the one you like best and hire them to design your logo and/or packaging.

Amazon seller tools for branding - fiverr.com is the best

Pretty simple, right?  Make sure you hire someone with good reviews and a long track record of completing their work in due time – there’s no reason to hire someone with poor reviews or no reviews if you don’t need to!

4. Amazon Seller Tools for SEO and Keyword Research

Once your product is in production, you’re going to want to prepare your listing and your ad campaigns to get things rolling quickly when the products arrive at the fulfillment centers with an Amazon keyword tool.

For this, we recommend using WordTree.ioWord Tree was made to simplify the keyword research process by learning from the success of your competitors.  You can fill in the gaps by simultaneously researching multiple competitors and having the best keyword coverage.

Two other tools are competitors to WordTree.io, mainly Keyword Inspector and Helium 10’s Cerebro, but in the following two articles, you can see clearly why Word Tree dominates both of those tools in both accuracy and relevancy.

Keyword Inspector vs. WordTree

Helium 10 Cerebro vs. WordTree

As seen above, WordTree Amazon Keyword Tool Reports include real search volume that is pulled directly from Amazon’s ad servers.

WordTree also offers a keyword rank tracker that lets you track your keywords along with up to 10 other competitors all in one handy graph.

Rank tracking is a great way to utilize wordtree as an amazon seller tool

Plus, Word Tree comes with a free listing builder that will help you write your listing in an SEO optimized fashion right from day 1, with no Amazon SEO expertise required.  In fact, Word Tree is so powerful, you can virtually do all of the Ad-Copy yourself, saving you money from hiring someone to write the content on your listing.

Listing builder provides one of the easiest ways to optimize your listing in the amazon seller tools market

Want to know more about WordTree?  You should definitely check out this video explaining how to use WordTree and the benefits of doing keyword research the right way from day 1.

5.  Amazon Seller Tools for Product Images and Ad-Copy

Aside from WordTree’s listing builder, there aren’t really any tools that can assist you with writing ad-copy.  However, you can hire people from Fiverr again to do Amazon listing ad-copy along with taking unique pictures of your product.

Sometimes, too, you can ask the factory to provide high-quality photography of your products, and then hire a graphic designer to affix your logos onto the sample images, depending on how complicated your product is.

6.  Amazon Seller Tools for Product Launching

Once you learn what keywords you want to target with WordTree, have your listing completed, and are ready to launch, you’ll want to choose a launch service company to rank your product up in the rankings and get some initial sales.

For this, we highly recommend Viral-Launch.com’s product launches.  They have by far the biggest buyer market around and will get your product ranked for your most important keywords within just a few days.

However, to do this, you’ll have to decrease your price and give discounts of a MINIMUM of 90%, but the organic sales and profits you make after a successful launch almost always pay off for this initial cost.

Again, if you want discounts on any Viral Launch product, remember to use the code XKAEGV0VLP during checkout, or simply Click Here.

7.  Amazon Seller Tools for Monitoring Sales and Profits

Once you’ve launched, you’ll want to know how much money you’re making.  This is easily accomplished by a software our friends over at Shopkeeper!

Shopkeeper lets you put in your product costs and in real time calculates how much money you are making/losing at any time of the day.  While I don’t recommend using it for tax time, it’s a great tool to see where you are currently standing as far as profit and loss are concerned.

Quickly and easily see how much money you are making with Shopkeeper.

Check inventory levels and see your estimated profit on your current stock in Amazon warehouses.

Get a full break-down on how your sales are going and what products are bringing in the most cash!

Click here to learn more about Shopkeeper and get a 31-day free trial! (NOTE:  You must use this link for the 31-day trial as we are partners and have worked out a deal for our sellers – otherwise the free trial is only 14 days)

Update:

We have one more tool we would like to include. Feedback Whiz. You’re going to need to send out an email sequence to your customers to help generate product reviews. You are also going to want to repair your feedback. In our opinion, these guys are the best. Check them out and see if you don’t agree. You can find a guest article from them here: 5 Things Sellers Need To Do To Grow their Private Label Brands

What’s your favorite Amazon Seller Tool?  Did we miss another great one?  Comment below and let us know!

*Disclaimer:  We receive compensation from the companies whose products we review. We test each product thoroughly and give high marks to only the very best. We are independently owned, and the opinions expressed here are our own.

KW Index Checker – Why is it important to check if my keywords are being indexed?

Checking if your private label product is indexed for your target keywords is crucial to the success of your product on the Amazon marketplace.  Once you figure out what terms you should be appearing for with a tool like WordTree.io’s Organic Search Report, it’s important to make sure that your product is actually appearing in the search results when someone types that search.  This can be done with is what is called a KW index checker (keyword index checker)

Download the FREE Keyword Index Checker from WordTree.io Here!

KW Index Checker Input PageKW Index Checker Output Page

In a recent video interview, we sat down with Tom Wang of FBA Hustlers and went over some of the basic concepts and functionality of WordTree.io.  In the video, you’ll learn how to find the important keywords your Amazon private label product should be ranking for, and how to rank for them.

Keyword indexing is the next biggest step once you’ve found your target keywords.  If you don’t index for your products top keywords, you won’t earn sales because customers won’t be able to find your product.

So, how do I index for a keyword if I’m not?

There are plenty of ways to do this.  You can use WordTree.io’s listing builder to figure out which important keywords aren’t in your listing, and then correct the issue by moving the term into an important section of your product page and save your listing on Amazon.

After about 15 minutes (maximum 3 days), your products indexing will update on Amazon’s marketplace – and you can check again to see if you are indexing.

Important places to put your target keywords to rank for them on Amazon:

  1. Title
  2. Bullet Points
  3. Description
  4. Search Terms
  5. Subject Matter

Currently, those are the 5 most important areas to put keywords on product listings.  If you aren’t indexing for a keyword, first you want to do a manual search on Amazon’s pages and visually confirm that it truly isn’t indexed. WordTree’s index checker is about 90% accurate. 10% of search terms Amazon treats differently and will show as not indexed when they really are.

After confirming that the search term isn’t indexed try adding it to your subject matter field. Or try adding the search term to more than one location. This will usually get the search term to index.

Some keywords are also blocked by Amazon’s system, such as big box brand names and some other random keywords – so if you run into a situation where no matter what you do you can’t index for a keyword – it might be blocked!

After you have found your keywords and you have started indexing them, you may want to consider using a keyword rank tracker. To understand the benefits, click here: Getting The Most Out Of An Amazon Keyword Tracker.

What are your tips to index on Amazon?  Do you use a KW Index Checker?  Comment below!